Advertise with SoGlos.com

SoGlos.com – The online magazine for Gloucestershire is the county's leading guide to arts, entertainment and going out, attracting more readers interested in making the most of their free time and disposable income in Gloucestershire than any other media.

As an independent business, founded by experienced local journalists Michelle Byrne and James Fryer, the SoGlos.com team is passionate about providing its readers with professional editorial of the highest quality - including Gloucestershire event previews, reviews, interviews and features. And with sections dedicated to everything from Restaurants, Art & Culture and Theatre & Comedy to Music, Sport & Outdoor and Accommodation, readers can quickly find out about whatever they are interested in at the touch of a button.

Updated daily, free to use, available 24-hours a day and accessible from anywhere in Gloucestershire, the UK and indeed the world, SoGlos.com presents a powerful opportunity for businesses and organisations to reach a highly-targeted audience of Gloucestershire residents and visitors.

SoGlos.com's reach

Unique readers per month: 57,000
Hits per month: 280,000
Weekly newsletter subscribers: 8,900

SoGlos.com's readers

SoGlos.com caters for Gloucestershire's 600,000 residents, 1.7 million annual UK visitors and 240,000 annual overseas visitors - with dedicated editorial sections meeting the needs and interests of a wide demographic of readers from young people through to 'silver surfers'.

Around 60% of SoGlos.com’s readers are based within Gloucestershire; 30% come from across the UK – mainly in the neighbouring counties, as well as from large cities including London and Birmingham; with the remaining 10% being based overseas.

SoGlos.com's marketing

Since launching in July 2007, SoGlos.com’s reader numbers have continued to grow week-on-week, with loyal readers bookmarking the homepage, subscribing to the free weekly newsletter and returning on a regular basis, while new readers are continually attracted through a number of sources, including:

• High positioning in all leading search engines for Gloucestershire-specific search terms, with more than 1,000 readers a day coming to SoGlos.com through Google alone.
• High-profile media partnership with Gloucestershire’s leading commercial radio station, Severn Sound, including weekly promotion on-air and through the severnsound.co.uk website.
• High-profile media partnership with Gloucestershire’s glossy lifestyle magazine, Here&Now, including the SoGlos.com-branded ‘What’s on’ guide and display advertising in every issue.
• Weekly newsletter subscriptions and forwarding.
  
• 10,000 monthly SoGlos.com-branded leaflets, distributed to hotels, bars, restaurants, galleries, shops and tourist information centres across Gloucestershire.
• SoGlos.com articles appearing on Google News as an official editorial content provider.
• Targeted Google AdWords campaigns.
• High visibility on social networking websites including Facebook, YouTube, Flickr and MySpace.
• Direct website links on popular regional and national websites.
• Sponsorship of and visible presence at high-profile Gloucestershire events.

SoGlos.com's enhanced listings

In addition to an engaging line-up of editorial, SoGlos.com also provides its readers with a carefully-selected directory of Gloucestershire arts and entertainment venues. Cheltenham restaurants are included in the restaurants section, for example, while Gloucestershire attractions are included in the art & culture section, for example.

The directory works in harmony with editorial, ensuring SoGlos.com is a valuable and indispensable resource for Gloucestershire residents and visitors alike, while offering local businesses and organisations a cost-effective means of reaching targeted readers.

Basic listings Free and include the following features: Name Address Telephone number Short description written by SoGlos.com
Enhanced listings £20 per-month / £240 per-year* and include the following features: Name Address Telephone number 100-word description of your choice Website link Email link Three pictures Google map Priority positioning in the directory above basic listings and competitors Any subsequent editorial coverage to include website and email links

Please see below a selection of prestigious Gloucestershire businesses and organisations already reaching SoGlos.com’s readers via enhanced listings:

To find out how an enhanced listing could help promote your business, and to enquire about availability, contact James Fryer on (01242) 210330 or email james@soglos.com.

*Please note, enhanced listings are offered on a 12-month basis, with introductory prices scheduled to increase from the month beginning July 2008.

SoGlos.com's display advertising

SoGlos.com’s display adverting positions are offered on a monthly basis alongside targeted editorial, animated to catch readers’ attention and linking directly to a website of your choice. Four display advertising positions are available on a section-by-section basis, ranging in size, visibility and cost:

Please see below examples of display adverts used by Gloucestershire businesses and organisations to reach SoGlos.com’s readers:

To find out how display advertising could help promote your businesses or organisation, and to enquire about availability over the coming months, contact James Fryer on (01242) 210330 or email james@soglos.com.

Please note all rates quoted are correct as of 1 May 2008, are subject to change and are exclusive of VAT at 17.5 per cent.