Real ale produce Stroud Brewery is sporting a new and refreshed look, after undergoing a rebrand on its labelling, logo and website.
The updated and modern look is designed to consolidate Stroud Brewery’s leading reputation, in addition to communicating its ethical and organic messages more directly.
Coinciding with the rebrand, the award-winning producer plans to further its commitment to brewing almost entirely as an organic brewery in the new year.
Having gained great momentum over time, Stroud Brewery’s owner, Greg Pilley, made the decision for a rebrand and refresh, providing the business with an affective new image.
Taking care to create a unified look across the entire range, from typography to logo, the design focuses on sustainability, ethical buying and the British palate – aspects that are paramount within the company.
Speaking of the development, Greg said: ‘The look and feel we came up with has been designed to reflect the progressive and spirited nature of our brand; it retains a professional corporate image, but also illustrates that quality ale is still at the core of the company.
‘We are confident that the fresh look will allow us to push our organic ales in to more outlets and increase our distribution across the UK, which will be the next challenge.’
Thursday 15 December 2016
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