Hygge, the Danish lifestyle concept that swept the nation last year, has had an impact on everything from food and entertaining, to design and interiors, and even the property market.
Cheltenham estate agent, Charles Lear, reported an increase in house hunters searching for properties that reflect the Danish way of life, pronounced hooga, which can loosely be translated cosiness, contentment and wellbeing.
After analysing online search volume data from people who are looking for houses for sale in Cheltenham, Charles Lear noticed a steady rise in hygge-related search terms, including fireplace, cosy, and period cottage, over the past six months.
This year, another Scandinavian buzzword, lagom, is hot on the heels of hygge as the next big thing. Lagom is Swedish and means just the right amount – not too much, and not too little in order to create a balanced and happy lifestyle.
In the first two months of 2017 it looks as though lagom is set to influence property searches, with Charles Lear reporting that search terms relating to eco, sustainable and contemporary architecture are proving popular.
Tom Hatcher, director at Charles Lear, said: ‘Over the years, we have seen trends that were synonymous with particular decades or styles. Through analysis of our online search data, we can see that the popular lifestyle concepts of hygge and lagom also seem to be having an impact on property searches.
‘The properties we sell in Gloucestershire and the Cotswolds vary in their style and design, and particularly as we specialise in unique and interesting properties for sale in Cheltenham, many of them match the themes associated with hygge and lagom.’
Monday 13 March 2017
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