Thursday 22 October 2020

Advertise with SoGlos

Gloucestershire’s leading media brand, SoGlos is influential, targeted and trusted – providing its readers and advertisers with a quality platform across its online magazine, social media channels and email newsletters.

Our large and established readership includes aspirational young professionals, active parents, affluent over 50s and ambitious business owners, who rely on SoGlos for inspiration on living in, working in and enjoying Gloucestershire.

SoGlos’s engaging content spans the hottest places to eat, drink, shop and stay at, iconic sporting venues and independent schools, memorable days out, unmissable events and festivals, homes and gardens, luxury wedding venues and the most accessible business news in Gloucestershire.

We thrive on inspiring our readers and helping our clients’ businesses grow.

For initial advice and clever ideas to reach SoGlos's readers, please contact James Fyrne or Sophie Lucas on (01242) 210330, or email james@sopublishing.com | sophie@sopublishing.com. We would be delighted to meet for a virtual cuppa or in real life.

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Our story

SoGlos is the flagship brand of SoPublishing – an innovative, ambitious and completely independent media company, launched with a mission to reinvent digital regional media.

Established in 2007 by two pioneering journalists, SoPublishing has grown to a dynamic team – all individual experts in media, marketing, advertising, design and videography – with a number of offices on Imperial Square in Cheltenham.

We are fiercely passionate about regional media, fanatical about quality and have ambitious plans for future growth – and we’re a fun bunch of people to work with too.

The future is bright

Like many local, independent businesses, SoGlos has been significantly hit by the Coronavirus crisis. But, in addition to business activity steadily returning and a number of exciting new developments in the pipeline, the great news is also that reader numbers are now at an all-time high.

During the crisis, record numbers turned to digital media around the globe, with SoGlos fulfilling the heightened demand for up-to-date, quality journalism from local and trusted experts, as well as providing an essential marketing platform for businesses in Gloucestershire.

As we help readers live, work and enjoy Gloucestershire once again – and support our clients in promoting their pivoting businesses at this crucial time – SoGlos’s future has never felt brighter…

Why advertise with SoGlos? Here are 3 reasons…

1  |  It’s So Influential

SoGlos is the flagship brand of SoPublishing – an innovative, ambitious and completely independent media company, launched with a mission to reinvent digital regional media.

Established in 2007 by two pioneering journalists, SoPublishing has grown to a dynamic team – all individual experts in media, marketing, advertising, design and videography – with a number of offices on Imperial Square in Cheltenham.

We are fiercely passionate about regional media, fanatical about quality and have ambitious plans for future growth – and we’re a fun bunch of people to work with too.

Our growing audience

146,000

monthly online readers

Locals and visitors rely on SoGlos as their main source of inspiration and information on living in, working in and enjoying Gloucestershire.

77,000

social media followers

One of Gloucestershire’s largest social media communities, SoGlos’s followers are organically-grown across Facebook, Twitter, Instagram and LinkedIn. SoGlos’s social media audience is on-track to grow by 20 per cent in 2020, for a second year running.

33,000

newsletter subscribers

SoGlos’s weekly lifestyle newsletter (33,000 subscribers) is the longest running and most popular email newsletter in Gloucestershire, while October 2020 sees the launch of a brand new business newsletter (width more than 4,000 subscribers pre-launch).

Our quality platform

Written exclusively by in-house journalists, SoGlos’s professional content has a positive, authoritative tone.

The stylish online magazine design gives SoGlos a modern feel.

Ongoing innovation and developments continue to attract and engage readers.

2  |  It’s So Targeted

SoGlos is the flagship brand of SoPublishing – an innovative, ambitious and completely independent media company, launched with a mission to reinvent digital regional media.

Established in 2007 by two pioneering journalists, SoPublishing has grown to a dynamic team – all individual experts in media, marketing, advertising, design and videography – with a number of offices on Imperial Square in Cheltenham.

We are fiercely passionate about regional media, fanatical about quality and have ambitious plans for future growth – and we’re a fun bunch of people to work with too.

Our readers’ demographics

Gender

  • Female 61%
  • Male 39%

Social grade

  • ABC1 76%
  • C2DE 24%

Age

  • 18-24 4%
  • 25-34 25%
  • 35-4423%
  • 45-54 22%
  • 55-64 17%
  • 65+ 10%

Location

  • Gloucestershire 55%
  • Surrounding counties 15%
  • London 12%
  • Bristol 10%
  • Overseas 8%

Our readers’ behaviour

Every week

  • Attends an event
  • Buys a local product
  • Takes part in a sport or fitness activity

Every month

  • Tries a new place to eat out
  • Enjoys a day out with the family
  • Visits a museum, gallery or historical attraction
  • Enjoys shopping as a leisure pursuit

Every year

  • Invests in home improvements
  • Relaxes on at least one spa day
  • Stays at two or more Gloucestershire hotels
  • Signs up to a recreational course
  • Buys local experiences and vouchers as gifts

3  |  It’s So Trusted

For more than 13 years, SoGlos has helped hundreds of successful local, regional and national businesses reach new customers and grow.

Client testimonials

"Working with the SoGlos team is a joy. They understand exactly what we are trying to achieve and have put together compelling packages of the highest quality to help us to engage with new audiences from across Gloucestershire and beyond. The whole process has been straight-forward, which is crucial for a small team like ours, and their ideas and advice are second-to-none.."

Theo Platt, Head of Development & Communications | Gloucester Cathedral


"SoGlos is a great local platform for us. It’s given us a new way to reach parents and prospective pupils in Gloucestershire and beyond, as well as allowing us to showcase the variety of ways in which we form part of the local community. The SoGlos team are creative, responsive and great to work with."

Dragana Hartley, Marketing & Communications Director | Cheltenham Ladies' College


"SoGlos has formed an integral part of Slimbridge Wetland Centre’s marketing for many years, allowing us to reach and engage with visitors from across Gloucestershire and beyond. The advertising services offered are targeted, modern and effective in reaching today’s audiences, delivering results time and time again."

Gary Haseley-Nejrup, General Manager | WWT Slimbridge Wetland Centre


"We have promoted our performances with SoGlos for more than a decade and the online magazine provides great visibility, exceptional value for money and reaches our target audience. SoGlos generates a phenomenal level of ticket sales every single month - we would recommend it as a trusted advertising platform."

David Allen, Marketing Manager | Everyman Theatre


“We’ve worked with SoGlos for years and couldn’t recommended them highly enough. The team are lovely and instantly took a genuine interest in getting to know and support our business.They’re experts in all things digital marketing, offering a great mix of services, and have really helped to increase the awareness of Batsford.”

Laura Summers, PR and Marketing Manager | Batsford Arboretum and Garden


“SoGlos’s creativity and genuine passion for their clients shines through. Their ideas and execution have been to an exceptionally high standard and they have taken the time to understand our brand and needs, creating an outstanding advertising campaign to reach new audiences. I cannot recommend them enough.”

Anastasia McPartland, Marketing Manager | Beards of Cheltenham


"We love working with the SoGlos team. They have a terrific knack for coming up with great ideas which engage the public and create a real buzz around your business. Their experience, energy and professionalism ultimately saves us time and money in getting our brand and ideas out there."

Julie Dolphin, Owner | The Nursery at Miserden

Advertising services

The most successful marketing campaigns engage and influence readers through a combination of our tried and tested services, creating multiple ‘touch points’.

Display advertising

Reach more readers than any other service with your branding and key messages through eye-catching banner-style adverts, positioned alongside SoGlos’s unique content.

Key features

  • Target readers by section and interest
  • Exclusive weekly positions
  • Fully responsive to mobiles, tablets and desktops
  • Link directly to your website
  • Includes complimentary professional design

Opportunities include

  • Wallpaper (full site) £1,500 per week
  • Homepage section £400 per week
  • Individual section £200 per week
  • Email newsletter £200 per insertion
Content marketing

Reach and engage new customers through useful, informative and shareable content.

Key features

  • A modern way of influencing readers in a meaningful way
  • Professionally written for you by in-house journalists
  • Promoted on SoGlos, social media and email newsletters

Opportunities include

  • Sponsored hot list £750
  • Advertorial £400
  • Enhanced business profile £400
  • Expert insight £4200
  • Competition £400
  • Enhanced event listing £200
  • Featured property £200
  • Special offer £200
Year-round guides
  • • Independent schools
  • • Home improvement
  • • Sunday lunch
  • • Nurseries
  • • Festivals
  • • Christmas party
  • • Wedding packages
  • • Meeting room venues
  • • Team building activities

£500 per inclusion
£1,000 per sponsorship

Seasonal guides
  • • Spring half term
  • • Easter
  • • May half term
  • • Alfresco dining
  • • Summer holidays
  • • Halloween half term
  • • Christmas shopping
  • • Christmas events
  • • New Year’s Eve

£250 per inclusion
£500 per sponsorship

Video

Benefit from our unique magazine-style video production and promotion service, capturing your story in a dynamic way and showcasing it to the right audience.

Key features

  • SoGlos videos have a modern, slick feel and are web and social media ready
  • Professionally planned, filmed, edited and captioned for you
  • Promoted on SoGlos, social media and email newsletters

Opportunities include

Feature video £2,250
Includes: Video plan | 4-6 hours on-location filming | one-day editing | licensed music | professionally-written captions | inclusion of your logo | 60-second video

Bespoke video £POA
Add additional filming, social media cuts, drone filming, monthly/quarterly series, extra promotion and more

Social media support

Engage with one of Gloucestershire’s largest social media communities, boost your own following and benefit from added value for your advertising campaign.

Key features

  • Included with content marketing and video services
  • Professionally written by journalists
  • Scheduled to maximise reach and engagement

Opportunities include

  • 34,000+ Facebook followers
  • 24,000+ Twitter followers
  • 12,000+ Instagram followers
  • 1,000+ LinkedIn followers

12-month packages

The most successful marketing campaigns engage and influence readers through a combination of our tried and tested services, creating multiple ‘touch points’.

All 12-month packages include

Expert advice and quarterly reporting | Full campaign management | Professional copywriting by your own dedicated writer | Professional display advert design by our in-house designer | A complimentary enhanced business profile, worth £400

Bronze

Display advertising

1 week per month
on an individual section
(x12 months)

1 insertion per month
in the email newsletter
(x12 months)


Content marketing

1x Sponsored hot list
1x Competition
Or any combination of content marketing services up to the value of £1,200.


Social media support

Content marketing is promoted on Facebook or LinkedIn, with additional discretionary support on Twitter and Instagram.


Investment per month

£500 £400

Includes 20% saving

Silver

Display advertising

2 week per month
on an individual section
(x12 months)

1 insertion per month
in the email newsletter
(x12 months)

Plus, 2 weeks on the Homepage section


Content marketing

2x Sponsored hot list
1x Year-round guide inclusion
1x Seasonal guide inclusion
1x Competition
2x Enchanced event listings
Or any combination of content marketing services up to the value of £3,000.


Social media support

Content marketing is promoted on Facebook or LinkedIn, with additional discretionary support on Twitter and Instagram.


Investment per month

£920 £700

Includes 25% saving

Gold

Display advertising

2 week per month
on an individual section
(x12 months)

2 insertion per month
in the email newsletter
(x12 months)

Plus, 4 weeks on the Homepage section
Plus, 1 week Wallpaper


Content marketing

2x Sponsored hot list
2x Year-round guide inclusion
2x Seasonal guide inclusion
2x Competition
4x Enchanced event listings
Or any combination of content marketing services up to the value of £5,000.


Social media support

Content marketing is promoted on Facebook or LinkedIn, with additional discretionary support on Twitter and Instagram.


Investment per month

£1,440 £1,000

Includes 30% saving

Rate card

Make the most of your marketing investment with cost-effective, modern advertising services from SoGlos.

Display advertising

Wallpaper
£1,500 per week

Home section
£400 per week

Individual section
£400 per week

Email newsletter
£200 per insertion

Content marketing

Sponsored hot list
£750

Advertorial
£400

Competition
£400

Enhanced business profile
£400

Expert insight
£400

Enhanced event listing
£200

Featured property
£200

Special offer
£200

Year-round guides
£500 per inclusion
£1,000 per sponsorship

Seasonal guides
£250 per inclusion
£500 per sponsorship

Video

Feature video
£2,250

Bespoke video
£POA

Social media support

Facebook and LinkedIn, with additional discretionary support on Instagram and Twitter. In-line with your content marketing and video.

SoGlos Awards

An exciting extension of the SoGlos brand, the SoGlos Gloucestershire Lifestyle Awards were launched in 2018 as our flagship event.

The definitive awards of their kind, they recognise and celebrate the very best lifestyle businesses and individuals in and around our county – with all winners chosen by public vote.

The first-year of the awards culminated in a prominent awards evening at the historic Blackfriars Priory in Gloucester, while in 2019 it was the spectacular Gloucester Cathedral which played host to the SGGLA event and celebrations.

Sponsored by leading Gloucestershire solicitors, Willans LLP, SGGLA 2020 was due to be held at Cheltenham Ladies’ College with lockdown restrictions forcing a rethink and an innovative virtual event now planned for Thursday 22 October 2020.

The date has already been set for SGGLA 2021, on Thursday 21 October 2021, when we hope to see the annual highlight go from strength to strength, providing the perfect chance to celebrate Gloucestershire’s businesses with new optimism and vigour!

For initial advice and clever ideas to reach SoGlos's readers, please contact James Fyrne or Sophie Lucas on (01242) 210330, or email james@sopublishing.com | sophie@sopublishing.com. We would be delighted to meet for a virtual cuppa or in real life.

Looking for a printable media pack? Download a PDF here

Unmissable highlights