Our large and established readership includes aspirational young professionals, active parents, affluent over 50s and ambitious business leaders, who rely on SoGlos for inspiration on living in, working in and enjoying Gloucestershire.
SoGlos’s engaging content spans the hottest places to eat, drink, shop and stay at, iconic sporting venues and independent schools, memorable days out, unmissable events and festivals, homes and gardens, luxury wedding venues and the most accessible business news in Gloucestershire.
We thrive on inspiring our readers and helping our clients’ businesses grow.
Find out how to make SoGlos’s established audience your new customers. Call the Advertising Hub team on (01242) 210330 or email advertising@sopublishing.com.
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Established in 2007 by two pioneering journalists, SoPublishing has grown to a dynamic team – all individual experts in media, marketing, advertising, design and videography – with a number of offices on Imperial Square in Cheltenham.
We are fiercely passionate about regional media, fanatical about quality and have ambitious plans for future growth – and we’re a fun bunch of people to work with too.
During the crisis, record numbers turned to digital media around the globe, with SoGlos fulfilling the heightened demand for up-to-date, quality journalism from local and trusted experts, as well as providing an essential marketing platform for businesses in Gloucestershire.
As we help readers live, work and enjoy Gloucestershire once again – and support our clients in promoting their pivoting businesses at this crucial time – SoGlos’s future has never felt brighter…
A firmly established brand in Gloucestershire for 13 years, SoGlos continually engages with its readers online, across social media and through their inboxes – influencing both their lifestyle and business decisions.
Our growing audience
146,000
monthly online readers
Locals and visitors rely on SoGlos as their main source of inspiration and information on living in, working in and enjoying Gloucestershire.
81,000
social media followers
One of Gloucestershire’s largest social media communities, SoGlos’s followers are organically-grown across Facebook, Twitter, Instagram and LinkedIn. SoGlos’s social media audience grew by 20 per cent in 2020, for a second year running.
33,000
newsletter subscribers
SoGlos’s weekly lifestyle newsletter (33,000 subscribers) is the longest running and most popular email newsletter in Gloucestershire, while November 2020 saw the launch of a brand new business newsletter (with more than 4,000 subscribers pre-launch).
Written exclusively by in-house journalists, SoGlos’s professional content has a positive, authoritative tone.
The stylish online magazine design gives SoGlos a modern feel.
Ongoing innovation and developments continue to attract and engage readers.
SoGlos’s established readership includes aspirational young professionals, active parents, affluent over 50s and ambitious business owners, who rely on SoGlos to make new discoveries about Gloucestershire.
Our reader demographics
Gender
Social grade
Age
Location
Every week
Every month
Every year
For more than 13 years, SoGlos has helped hundreds of successful local, regional and national businesses reach new customers and grow.
"Working with the SoGlos team is a joy. They understand exactly what we are trying to achieve and have put together compelling packages of the highest quality to help us to engage with new audiences from across Gloucestershire and beyond. The whole process has been straight-forward, which is crucial for a small team like ours, and their ideas and advice are second-to-none.."
Theo Platt, Head of Development & Communications | Gloucester Cathedral
"SoGlos is a great local platform for us. It’s given us a new way to reach parents and prospective pupils in Gloucestershire and beyond, as well as allowing us to showcase the variety of ways in which we form part of the local community. The SoGlos team are creative, responsive and great to work with."
Dragana Hartley, Marketing & Communications Director | Cheltenham Ladies' College
"SoGlos has formed an integral part of Slimbridge Wetland Centre’s marketing for many years, allowing us to reach and engage with visitors from across Gloucestershire and beyond. The advertising services offered are targeted, modern and effective in reaching today’s audiences, delivering results time and time again."
Gary Haseley-Nejrup, General Manager | WWT Slimbridge Wetland Centre
"We have promoted our performances with SoGlos for more than a decade and the online magazine provides great visibility, exceptional value for money and reaches our target audience. SoGlos generates a phenomenal level of ticket sales every single month - we would recommend it as a trusted advertising platform."
David Allen, Marketing Manager | Everyman Theatre
“We’ve worked with SoGlos for years and couldn’t recommended them highly enough. The team are lovely and instantly took a genuine interest in getting to know and support our business.They’re experts in all things digital marketing, offering a great mix of services, and have really helped to increase the awareness of Batsford.”
Laura Summers, PR and Marketing Manager | Batsford Arboretum and Garden
“SoGlos’s creativity and genuine passion for their clients shines through. Their ideas and execution have been to an exceptionally high standard and they have taken the time to understand our brand and needs, creating an outstanding advertising campaign to reach new audiences. I cannot recommend them enough.”
Anastasia McPartland, Marketing Manager | Beards of Cheltenham
"We love working with the SoGlos team. They have a terrific knack for coming up with great ideas which engage the public and create a real buzz around your business. Their experience, energy and professionalism ultimately saves us time and money in getting our brand and ideas out there."
Julie Dolphin, Owner | The Nursery at Miserden
Reach more readers than any other service with your branding and key messages through eye-catching banner-style adverts, positioned alongside SoGlos’s unique content.
Reach and engage new customers through useful, informative and shareable content.
£500 per inclusion
£1,000 per sponsorship
£250 per inclusion
£500 per sponsorship
Benefit from our unique magazine-style video production and promotion service, capturing your story in a dynamic way and showcasing it to the right audience.
Feature video £2,250
Includes: Video plan | 4-6 hours on-location filming | one-day editing | licensed music | professionally-written captions | inclusion of your logo | 60-second video
Bespoke video £POA
Add additional filming, social media cuts, drone filming, monthly/quarterly series, extra promotion and more
Engage with one of Gloucestershire’s largest social media communities, boost your own following and benefit from added value for your advertising campaign.
All campaign elements to be delivered on dates of your choice, subject to availability, within 12 months.
Bronze
Display advertising
Individual section
12x weeks
Content marketing
Any combination of content marketing services up to the value of £1,500
Social media support
All lifestyle content marketing is promoted via SoGlos’s Facebook page.
Business content marketing is promoted via SoGlos’s Twitter and LinkedIn pages.
Investment per month
Includes 10% saving
Silver
Display advertising
Individual section
12x weeks
Email newsletter
12x weeks
Content marketing
Any combination of content marketing services up to the value of £3,000
Social media support
All lifestyle content marketing is promoted via SoGlos’s Facebook page.
Business content marketing is promoted via SoGlos’s Twitter and LinkedIn pages.
Investment per month
Includes 15% saving
Gold
Display advertising
Homepage section
6x weeks
Individual section
24x weeks
Email newsletter
12x weeks
Content marketing
Any combination of content marketing services up to the value of £5,000
Social media support
All lifestyle content marketing is promoted via SoGlos’s Facebook page.
Business content marketing is promoted via SoGlos’s Twitter and LinkedIn pages.
Investment per month
Includes 20% saving
Sponsor
Display advertising
Wallpaper
2x weeks
Homepage section
12x weeks
Individual section
24x weeks
Email newsletter
24x weeks
Content marketing
Any combination of content marketing services up to the value of £7,500
Social media support
All lifestyle content marketing is promoted via SoGlos’s Facebook page.
Business content marketing is promoted via SoGlos’s Twitter and LinkedIn pages.
Investment per month
Includes 25% saving
Plus sponsor exclusives: online magazine and email newsletter, logo branding, display advertising priority, editorial priority
Tailored specifically to your business | Full campaign management | Expert advice | Quarterly reporting | Professional copywriting by your own dedicated writer | Professional display advert design by our in-house designer
Display advertising
Wallpaper
£1,500 per week
Home section
£400 per week
Individual section
£200 per week
Email newsletter
£200 per insertion
Content marketing
Sponsored hot list
£750
Advertorial
£400
Competition
£400
Enhanced business profile
£400
Expert insight
£400
Enhanced event listing
£200
Featured property
£200
Special offer
£200
Year-round guides
£500 per inclusion
£1,000 per sponsorship
Seasonal guides
£250 per inclusion
£500 per sponsorship
Video
Feature video
£2,250
Bespoke video
£POA
Social media support
Facebook and LinkedIn, with additional discretionary support on Instagram and Twitter. In-line with your content marketing and video.
The first-year of the awards culminated in a prominent awards evening at the historic Blackfriars Priory in Gloucester, while in 2019 it was the spectacular Gloucester Cathedral which played host to the SGGLA event and celebrations.
SGGLA 2020 was due to be held at Cheltenham Ladies’ College, with lockdown restrictions forcing a rethink and an innovative virtual awards night instead took place via Facebook Live - attracting more than 2,400 viewers to the exciting event.
The date has already been set for SGGLA 2021, on Thursday 21 October 2021, when we hope to see the annual highlight go from strength to strength, providing the perfect chance to celebrate Gloucestershire’s businesses with new optimism and vigour!
Find out how to make SoGlos’s established audience your new customers. Call the Advertising Hub team on (01242) 210330 or email advertising@sopublishing.com.
Looking for a downloadable media pack? See SoGlos Media Pack PDF.
