‘Above everything else, we treasure the loyalty and support of our wonderful clients’: Meet the Gloucestershire boutique hair salon owner

In the first of our Meet the Gloucestershire women in business series, SoGlos spoke to Sara Rigby-Holmes about the inspiration behind her boutique Cheltenham hair salon.

The business community in Gloucestershire is bursting with talented, ambitious and successful women, across diverse sectors from retail to STEM – and SoGlos is proud to be celebrating them in our Meet the Gloucestershire women in business series.

Following the rebrand of her hugely successful boutique hair salon, SoGlos spoke to Sara Rigby-Holmes about 5 On The Square, her career to date and what inspired her to start her own salon in the first place.


About the expert – Sara Rigby-Holmes from 5 On The Square

As the owner of 5 On The Square in Cheltenham, Sara Rigby-Holmes leads a team of talented individuals at her premium hair salon.

Formerly known as the Stuart Holmes Salon, it has won a string of awards, being one of only a few in the UK to be crowned Salon of the Year by the British Hairdressing Business Awards – and was recently relaunched under its new name.

For more information, visit 5onthesquare.co.uk.


Tell us a bit about you.

I’m Sara Rigby-Holmes, proud owner of 5 On The Square. I have the pleasure of directing a close family of uniquely talented individuals here in our beautiful salon on Cheltenham’s Imperial Square.

I grew up in Cheltenham and have many treasured memories of the town, from my school days to my grandmother’s daily walks in Imperial Gardens, just yards from the salon steps.

I spent the Noughties in London, where I enjoyed a dynamic sales, marketing and finance career in the world of 5-star luxury hotels. Working with The Savoy Group, I regularly stayed at The Savoy on the Strand and Claridge’s in Mayfair, and learnt not only successful business skills, but acquired an appreciation for the luxurious personal touches and exceptional customer experience they offered.

Returning to Cheltenham, I used everything I’d learnt to set up a salon which was completely unique and unlike anything the town had ever seen.

What makes your salon so unique?

Just like the boutique hotels of my past, our clients ‘check in’ to the reception, make themselves at home with a cappuccino in the lounge, enjoy meticulous attention to detail and special extras throughout their time at the salon.

Twenty years have now gone by since the salon opened and we remain Cheltenham’s boutique hair destination and a thriving contributor to the local area.

You’ve recently rebranded as 5 On The Square, tell us about that.

Inspired by our illustrious address, along with the input and support of our close-knit team and the creative guidance of local brand agency Culpepper & Co, the new ‘5 On The Square’ visual identity represents the style, elegance and warmth of the business, and most importantly, its loyal client base.

Celebrating the salon’s 20-year heritage as Cheltenham’s premier boutique hair destination, we continue to redefine haircare standards and deliver the ultimate experience for clients.

What has changed since your rebrand?

The salon has had a refreshed fascia and a new internal look to provide a relaxed boutique experience with a focus on self-care across all four floors of the regency townhouse.

The name, brand and ambience of the salon have been designed to embody the boutique hotels of my past.

5 On The Square will continue to offer a menu of tailored services from our talented hair stylists, colourists and beauty creatives that customers have come to know and love, whilst offering a trusted line of products and an enhanced provision of loyalty benefits.

What inspired you to rebrand the salon?

My passion for quality, creativity and innovation in haircare and customer experience has paved the way for the brand’s evolution.

We always encourage clients who are looking for a fresh new look to be brave and embrace change – now it’s time for us to do the same. It’s been a real team effort with every member of staff contributing to the process, and we’re all so happy with our new image.

Above everything else, we treasure the loyalty and support of our wonderful clients and want them to love their time here. They reward us with their trust, warmth and laughter and, in return, each one of us takes pride in providing an exceptional standard of care and attention to detail, with outstanding results.


For more information about Sara Rigby-Holmes and 5 On The Square, visit 5onthesquare.co.uk.

© SoGlos
Wednesday 24 November 2021

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