The Cheltenham Festival Shop Window competition returns to Gloucestershire

With a £2,000 cash top prize up for grabs, Cheltenham Racecourse and SoGlos have once again teamed-up to bring back The Cheltenham Festival Shop Window Competition 2023 - spreading colour and creativity across Gloucestershire to celebrate the return of the world class racing event.

By Michelle Fyrne  |  Published
The Cheltenham Festival Shop Window competition is back for 2023 and it's time to deck out your Gloucestershire building in a delightful racing theme - with a £2,000 top cash prize from Cheltenham Racecourse.

Businesses and organisations across Gloucestershire have the chance to join in with the celebrations welcoming the return of The Cheltenham Festival 2023.

The Cheltenham Festival Shop Window competition 2023 is organised in partnership by SoGlos and Cheltenham Racecourse and aims to spread positivity, creativity and bold colours across Gloucestershire, to celebrate the four extraordinary days of racing coming to Cheltenham from Tuesday 14 to Friday 17 March 2023.

Being held for a third year, previous Festival Shop Window competitions have seen some incredibly inventive designs spring up on High Streets and shopping centres across Gloucestershire, with huge national brands and fashion retailers such as John Lewis getting involved through to family-run restaurants, independent shops and cafes and last year's Festival Shop Window winner Home & Botanic, of course.

What is The Cheltenham Festival Shop Window competition prize?

The first prize is £2,000 in cash, with two runners-up prizes of £500 cash from Cheltenham Racecourse, with an advertising campaign worth £1,000 for the winner on SoGlos too.

Who can take part in The Cheltenham Festival Shop Window competition 2023?

Shops, restaurants, bars, pubs, cafés, hair salons, offices – any type of business or organisation in Gloucestershire can get involved, provided they have a public-facing window or building exterior.

How do you enter The Festival Shop Window competition 2023?

To take part, businesses or organisations simply have to imaginatively dress their window or building exterior with a racing theme in keeping with The Cheltenham Festival, by Friday 10 March 2023.

The window or exterior will have to be kept decorated for all to enjoy throughout The Cheltenham Festival 2023.

You also need to share your Festival Shop Window design on social media, either Facebook or Instagram – or both – by posting your photos and using the #festivalshopwindow hashtag.

Please also tag Cheltenham Racecourse ( and and SoGlos ( and, as we would love to share your entries.

'The Cheltenham Festival is undoubtedly one of Gloucestershire’s biggest events, which brings visitors to the county from around the world, so this is a wonderful chance for local businesses and organisations to visibly get in the Gold Cup spirit to celebrate its 2023 return,’ SoGlos group editor, Michelle Fyrne, said. ‘We hope it once again really captures people’s imaginations!’

Offering a fun and completely free way to take part in the exciting build-up to The Cheltenham Festival, not to mention win a big cash prize and advertising on Gloucestershire’s leading media brand, it’s time to get working on your creative ideas now…

Terms and conditions apply. For more information, email

In partnership with Cheltenham Racecourse  |

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