Meet Santa, take a turn on the big wheel and skate across the largest covered ice rink in the West Midlands at Winter Glow 2025

Discover the wonder of Winter Glow 2025 at the Three Counties Showground in Malvern, where an enchanting selection of festive activities awaits for all ages – from dazzling light trails and ice skating to crazy golf and a visit with Santa – it's a joyful celebration brimming with Christmas spirit!

By Kaleigh Pritchard  |  Published
For a bumper Christmas bonanza, head to the Three Counties Showground in Malvern for Winter Glow 2025.

Christmas extravaganzas don't come bigger than Winter Glow and it returns to illuminate the Three Counties Showground in Malvern once again in 2025, bringing an array of festive activities and magical experiences for joyful yuletide visitors all season long.

This year’s event promises even more sparkle, with an extended dazzling light trail, the largest covered ice skating rink in the south west, a fairground and the chance for the whole family to meet Santa – those with paws included...

When is Winter Glow 2025?

Winter Glow takes place from Friday 21 November until Wednesday 31 December 2025.

Grab panoramic views on the Big Wheel at Winter Glow 2025

Back by popular demand, the Big Wheel returns to Winter Glow for 2025.

Standing tall at 120 feet, grab a carriage in the wheel for a ride that's topped off with panoramic views of the entire showground and beyond, all lit up – it's a great background for selfies, too!

Meet Santa in a personalised grotto experience at Winter Glow 2025

Returning to spread joy to children and families across Gloucestershire and beyond, the Santa's Grotto at Winter Glow offers an immersive adventure into a winter wonderland that won't be easily forgotten.

Santa and his two elves are welcoming groups of up to eight merrymakers to enjoy a personalised experience that includes a visit to Mrs Claus's warm and cosy bakery, a look around the toy workshop and a stroll through the winter village, all before a meet and greet with the main man himself.

Ice skating at Winter Glow 2025 on the largest covered ice skating rink in the West Midlands

Test out those skating skills at the region's largest covered ice skating rink!

Whether you're a hanging on for dear life type of skater or launching yourself across the rink and hoping for the best is more your style, everyone is welcome to step onto the ice, underneath the twinkling lights and giant snowflakes, soundtracked by festive musical favourites.

Christmas light trail in Gloucestershire

A highlight for many reasons, the Christmas light trail at Winter Glow is what Instagram dreams are made of – and this year promises a display that's bigger, brighter and sparklier than ever.

With over 20 mesmerising light installations spread across a 2km trail, the illuminations are designed and created by local artists providing a dazzling adventure that's sure to put you in the festive mood.

Plus, there will be more SEN and dog-friendly sessions than ever before and with the new any day ticket option, families can plan visits around unpredictable weather and busy Christmas diaries.

UV Glow crazy golf in Gloucestershire

Both mini golf lovers and ravers are in luck this yuletide season as Winter Glow's glow-in-the-dark crazy golf returns.

With 18 holes of neon fun to be tackled, challenge friends and family members to a game on the course and look out for plenty of cheeky elf-themed surprises along the way.

Is there a Christmas market at Winter Glow 2025?

Those ticking off nice lists or grabbing last minute gifts can find plenty of fabulous festive wares to browse and purchase at Winter Glow's Christmas market – available Friday to Sunday until Monday 22 December 2025.

Is Winter Glow 2025 dog-friendly?


Family members don't just come in human form, playful pooches can also get in on the action at Winter Glow 2024, as Santa Paws is back by popular demand.

The unique dog-friendly meet-and-greet with Santa is the quintessential experience to get tails wagging while also receiving an adorable photo keepsake to hold close for years to come.

Where to park at Winter Glow 2025?

Parking is free at Winter Glow, with spaces located on-site at the Three Counties Showground.

How to get tickets to Winter Glow 2025?

Winter Glow opens from Friday 21 November until Wednesday 31 December 2025 at the Three Counties Showground in Malvern. Tickets can be purchased for each individual activity via winterglow.co.uk.

Event

Winter Glow 2025 at Three Counties Showground

Dates

Friday 21 November to Wednesday 31 December 2025

Times

Timings vary for each festive activity

Admission

Ticket prices vary depending on activity

In partnership with Tarren Production  |  winterglow.co.uk

More on Three Counties Showground More

More on Beyond the border More

More from Family More