Wednesday 25 November 2020

The Lucky Onion announces new Cult Hotels launch in Cheltenham

The Lucky Onion has announced it is launching a stylish new hotel concept this spring, with the first of the new Cult Hotels opening in Cheltenham at The George.

Cult Hotels, a brand-new hotel concept, is being launched in Cheltenham by Julian Dunkerton – co-founder of fashion giant Superdry and hotel and restaurant portfolio, The Lucky Onion.

The George on Cheltenham’s St George’s Road will be the very first flagship hotel by Cult Hotels and is due to officially open in April 2020.

Comprised of five beautifully refurbished Grade II listed Regency townhouses with 46 bedrooms, The George’s original features have been cleverly weaved in with modern touches – with room rates ranging from £115 to £165 per night.

Julian Dunkerton states ‘The name Cult Hotels is a nod to my history and where it all began for me, naturally Cheltenham is home to the flagship hotel – The George.

‘As an entrepreneur I identified a gap in the market to create a new hotel concept that is accessible, approachable and cool. Cult Hotels exists for the savvy traveller who values aesthetic and culture at a fair price.

‘My ambition with this venture is to continue to breathe new life into old buildings and bring a game changing hotel concept to the marketplace.’

Said to be inspired by the originality and diversity of each local area, Cult Hotels will be accessible boltholes for travellers who are big on exploring and big on design.

Practical elements are set to include automatic check ins and post-box key return and a well-stocked pantry for guests to visit at any time day and night.

In addition to Cheltenham, it is hoped that the Cult Hotels brand will be rolled out across popular cities in the UK and beyond over the next few years.

© SoGlos
Friday 28 February 2020

More news you might like...

Gloucester Rugby is looking for volunteer Games Makers to help with match days at Kingsholm Stadium.

Gloucester Rugby launches new Games Maker programme for match days

Applications are now being taken to become a Gloucester Rugby Games Maker, in preparation for the return of live sports at...

Gloucester-based Glass Eels has been catching elvers from the River Severn for more than 40 years.

Gloucester eel exporter faces closure due to Brexit trade challenges

A Gloucester company which has been catching and distributing elver eels from the River Severn since the 1970s faces closure,...

Choose your path: Gloucestershire’s new skills portal is now live.

New Gloucestershire jobs, skills and business support portal launches

Gloucestershire’s brand-new Skills Portal has been launched to help anyone looking for a new job, hoping to upskill or launch...

Gloucester Rugby enters the new 2020-21 season with the backing of new sponsor Kärcher.

Gloucester Rugby kick off new season with Karcher sponsorship

Gloucester Rugby has attracted the support of new commercial sponsor, Kärcher, at a time when the sport faces the most challenging...

Get ready to sing along, when Jess Glynne plays at Westonbirt Arboretum, this June 2021.

Jess Glynne is playing a Gloucestershire concert this summer

Great news for Gloucestershire’s pop fans, Jess Glynne will be playing a summer concert at Westonbirt Arboretum’s Forest...

Unmissable highlights