Fancy a brand-new beer inspired by a historic local venue? Cheltenham Lido is collaborating with DEYA Brewery to craft its first-ever lido-themed range of pale ales.
Alongside working with the award-winning brewery, Cheltenham Lido also collaborated with local creatives including SoGlos's own graphic designer, James Denley-Dufton; Medina Creative illustrator, Genaro Martinez Medina; DEYA artist, Thom Hobson; and photographer Sam Legge, to design and launch the beers.
The limited-edition range is made up of two specially designed beers, including a refreshing 0.5 per cent low-alcohol pale ale, All DEYA Pool Party and Post Swim Refreshment, a 4.2 per cent gluten-free session pale ale.
Each can is a celebration of summer, swimming and sustainability, with All DEYA Pool Party available exclusively from the Lido's reception and cafe for £4.80 – with 10 per cent of profits from sales going directly towards the Lido's sustainability fund to help protect the pool for future generations.
Post Swim Refreshment cans will be available at DEYA venues for £4.20.
The can designs feature bold illustrations of the pool, alongside playful swimming crocodiles that have become DEYA's signature mascot.
CEO of Cheltenham Lido, Julie Sargent, said: 'This is such an exciting collaboration for us — not only does it celebrate the unique spirit of the Lido, but it also showcases the incredible talent we have right here in Cheltenham.
'We’re proud to launch something so fun and original, while continuing our journey towards a more sustainable future.'
And this launch marks a major milestone in Cheltenham Lido's sustainability journey, having raised almost £400,000 for on-site renewable energy projects.
The resulting solar energy installation has so far powered the equivalent of 52 UK homes for a year, prevented around 35 tonnes of CO2 emissions and saved the equivalent of 115,000 miles of car travel.
