Hot on the heels of its Gloucestershire Business Awards win, Feel Complete has secured a nationwide distribution deal with major high street retailer, Holland & Barrett.
It's innovative Aura Sea Salt – a first-of-its-kind product containing up to 82 minerals and an entire daily dose of Vitamin D in every pinch – is now being stocked on Holland & Barrett's online shop, as well as on the shelves of prestigious London department store, Fortnum & Mason and hundreds of independent stores.
The Stonehouse-based startup has grown rapidly since its launch just over three years ago, impressing the team at Holland & Barrett, with the retailer saying: 'This is such an innovative product – each flavour tastes amazing, it's packaged beautifully and the demand for organic products continues to grow each year'.
Aaron Providence, CEO of Feel Complete, said: 'To receive the New Business of the Year award was an exciting milestone for us.
'The work doesn’t stop here, but being available in the UK’s leading health and wellbeing retailer validates our products and gives us momentum to continue growing.'
Aura Salt comes in five different flavours – hint of pepper; wild garlic; mushroom and herbs; cayenne and paprika; and black pepper and turmeric – and is available to buy on the Holland & Barrett website for home delivery or click and collect to a local store.
Holland & Barrett has shops in Cheltenham, Gloucester, Stroud and Tewkesbury.
