Cheltenham's leading entertainment hub, the Everyman Theatre, has announced that it is one of the first venues in the country to introduce a brand-new, state-of-the-art hearing assistance system, ensuring that live
performances remain accessible to all.
Funded in part by a generous £10,000 grant from The Barnwood Trust — an organisation dedicated to funding initiatives that improve the lives of disabled people and those with mental health conditions in Gloucestershire — the system is powered by Auracast™ broadcast audio technology and represents a huge step forward in assistive listening.
Throughout the year, the theatre hosts between six and seven audio-described performances for visually impaired patrons; and the new Bluetooth technology enables simple, direct and high-quality audio streaming to hearing aids, cochlear implants, earbuds and smartphones — allowing those in the audience to connect to high quality audio and become more immersed in the experience.
The new hearing system will also be used daily by hearing-impaired audiences who rely on an additional volume boost to fully enjoy performances.
Continuously dedicated to providing an inclusive and welcoming space for all theatregoers, the venue also offers accessible options for selected performances such as: touch tours for visually impaired patrons, allowing them onto the stage before the show begins to experience the set, props and costumes from a show through touch; and audio-described performances, relaying live commentary to describe what is happening on stage.
As well as British Sign Language interpreted performances; captioned performances for audience members who find it beneficial to read along with the dialogue; and relaxed performances, which have been adapted for individuals with Autistic Spectrum Condition, learning disabilities, those with dementia and more.
Francesca Goddard, corporate partnership manager at the Everyman Theatre, said: 'We regularly hear from patrons who tell us these services are life changing. At a recent event, a guest shared that it was their first time back at the theatre since losing their sight, describing the experience as completely transformative for their wellbeing and social engagement.
'We thank The Barnwood Trust for their generous support for the new hearing system, meaning that we can continue to break down barriers and ensure live theatre is accessible to all.'
For more information, visit everymantheatre.org.uk/access.
