Gloucestershire health food brand named one of 'the UK’s most exciting emerging food and drink innovators' by Fortnum & Mason

A Gloucestershire-based health food brand has been named one of 'the UK’s most exciting emerging food and drink innovators' by Fortnum & Mason.

Feel Complete, which is based in Stonehouse, beat competition from over 200 brands to be chosen as one of only 10 to be stocked in the prestigious London department store.

Customers can now find its award-winning, organic, vegan and hand-harvested Aura Salt on the shelves of the destination department store in London's Piccadilly – as well as in its coveted window display, too. 

The first-of-its-kind product contains up to 82 minerals and an entire daily dose of Vitamin D in every pinch, to help support immunity, strong bones, muscle health and reduce inflammation.

Aura Salt comes in a variety of flavours, including wild garlic; cayenne and paprika; mushroom and herbs; and turmeric and black pepper, with each £5.99 packet containing 160 0.5g servings – with each serving containing 100 per cent of your daily recommended Vitamin D.

Feel Complete founder, Aaron Providence, said 'The Fortnum’s team have been incredible – supportive, enthusiastic and genuinely committed to helping young brands shine. 

'For them to champion our vision and give Aura a stage like this means so much.'

Feel Complete produces a variety of wellness products, including a three-in-one gut supplement and collagen protein powder, as well as Aura Salt – and has received nationwide recognition from magazines including Women's Health, HuffPost and Stylist.

Aura Salt is available to buy in-store and online from Fortnum & Mason now, as well as on Feel Complete's own website.