A campaign to celebrate ‘Star Wars Day’ which saw terminal screens throughout Heathrow Airport transformed into a homage to the popular sci-fi saga, was the idea of Katie Davis from Cheltenham.
The prank, which since its release at 6am on May 4 2018 has gone viral, featured references to popular characters from the films such as C3PO, BOBA and HAN5010. The departures screen also featured a cancelled flight to the planet of Alderaan and warned of a ‘trap’ when boarding the Death Star.
Katie, who works as Heathrow Airport’s Social Media Manager told SoGlos: ‘We wanted to engage with our passengers on a human level through a universally known theme.
‘This felt like an unmissable opportunity, we are, after all, sending jets into the air! As a Star Wars fan myself, I couldn’t help but want to do something different to engage with passengers and put a smile on their faces, especially before the bank holiday weekend!’
The project even had the backing of Disney both in the UK and in the USA.
Katie continued: ‘Like any Disney campaign, we took necessary steps to get permission from them, as well as internally, to ensure our flights get out on time and we don’t confuse customers.’
Friday 04 May 2018
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