VisitBritain predicts overseas tourism to the UK will recover in 2021

The UK tourism industry will show signs of gradual recovery in 2021, according to VisitBritain’s inbound tourism forecast.

After the toughest year for the tourism industry, the inbound tourism forecast from VisitBritain shows signs of recovery, predicting a gradual increase in the value of overseas tourism from January to March 2021.

Although overall numbers are down compared to pre-Covid figures from 2019, VisitBritain is forecasting that inbound visits will increase by 73 per cent from 2020 to 2021, with visitor spending forecast to increase by 59 per cent.

Consumer sentiment research conducted by VisitBritain found that a third of international travellers said they were ‘in the mood’ to travel abroad in 2021, although one in five people said they were yet to choose a destination.

Short-haul tourism from Europe to the UK is predicted to recover quicker than long-haul tourism, with VisitBritain launching a marketing campaign in major European markets including Germany and France, to encourage bookings and reassure tourists that Britain is safe to return to.

VisitEngland’s ‘We’re Good To Go’ standard promises to provide reassurance for travellers that UK businesses are compliant with government guidelines on Covid-19 and have the required processes in place to keep visitors safe.

VisitBritain has also welcomed the government’s new ‘test to release for international travel’ scheme, which will allow international tourists arriving in the UK to pay for a Covid-19 test to reduce the time they need to self-isolate.

Tourism minister, Nigel Huddleston, said: ‘This forecast shows our tourism industry can look ahead to 2021 with renewed optimism for recovery.

‘With the announcement of our ‘Test to Release’ international travel scheme, the backing of the Global Travel Taskforce report, and the Covid-19 vaccine rollout, we are committed to bringing the inbound tourism sector back to full strength. Let there be no doubt about this Government’s support for tourism.’

VisitBritain director, Patricia Yates, said: ‘This year, of course, has been very different with international travel largely at a standstill and businesses having lost months of vital trading. Beginning to see signs of some green shoots is encouraging news for the industry and the economy as we look to 2021 and beyond.’


Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Thursday 17 December 2020

More news you might like...

Graduate trainees at Gloucestershire-headquartered Renishaw’s Innovation Centre in Wotton-under-Edge.

Renishaw announces more than 180 new jobs and placements

Gloucestershire engineering giant Renishaw has unveiled scores of new graduate traineeships, apprenticeships and placements...

From afternoon teas to classic takeaways, Gloucestershire independent pubs and restaurants are offering home delivery and food collection services during the third national lockdown.

Independent Gloucestershire restaurants offering takeaway services

Third time around, tuck into a tasty takeaway, support local businesses and stay safe at home, with Gloucestershire independent...

The Holee Cowless menu launched on Tuesday 12 January 2021 for order and collection from Holee Cow in Cheltenham.

Cheltenham’s Holee Cow is launching a virtual vegan restaurant this January 2021

Holee Cowless, Cheltenham’s new virtual vegan restaurant, offers vegan burgers, hot dogs and sides for order and collection...

National Star college features in BBC One documentary Katie Price: Harvey and Me.© BBC/Minnow Films/Gr

Katie Price’s son Harvey is applying to join National Star college in Cheltenham

Katie Price and her son Harvey decided to apply for National Star after visiting the college in Cheltenham for a BBC One documentary,...

Creed Foodservice is helping the Marcus Rashford-fronted FareShare food campaign to help tackle child food poverty.

Creed Foodservice is helping Marcus Rashford’s FareShare campaign feed children

Manchester United star Marcus Rashford’s high profile campaign to feed the nation’s school children has a star player in the...

Unmissable highlights