Help to shape the future of Gloucestershire’s £1 billion tourism sector

Businesses and residents are being called upon to help Visit Gloucestershire draw up its Together Gloucestershire strategy for a successful, long term, post pandemic recovery for the tourism sector.

‘What will our visitor economy look like post COVID-19?’ is what Visit Gloucestershire is calling ‘the golden question’ – and it wants you to help find the rights answers.

Launched last year to give a joined-up approach to tourism across Gloucestershire, the organisation has now been funded by the county council to produce a comprehensive tourism strategy it is calling Together Gloucestershire.

With plans to publish the document in March 2021, Visit Gloucestershire needs feedback urgently and has launched two surveys – one aimed at businesses and one at residents.

‘The process of preparing to re-open is starting already and we want to be ready. The reason this is a three-year strategy is we want to make sure it is it is not just about recovery – it is also about the longer term,’ said Steve Gardner-Collins, chairman of Visit Gloucestershire.

‘We want to hear from businesses because they are the ones affected, but we also want to hear from residents because they are the ones who live here and work here too. This about working together.’

According to the partnership organisation, which is also supported by local enterprise partnership, GFirst LEP, and local authorities county-wide, the hard-hit Gloucestershire tourism industry was worth of £1billion per annum prior to the Covid-19 pandemic.

Visit Gloucestershire Partnership is working with specialist independent tourism experts Tomorrow's Tourism to support the development of a new countywide strategy, all aimed at helping the visitor economy and tourism sector to bounce back after COVID-19.

To take part in the survey and have your say visit the following links. Complete the VisitGloucestershire Business Survey and complete the VisitGloucestershire Residents Survey.

For more information, visit

By Andrew Merrell

Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Wednesday 10 February 2021

More news you might like...

The new community orchard at Winston Churchill Memorial Garden will help to support local wildlife and tackle climate change in Cheltenham.

A new community orchard is being planted in Cheltenham

In a bid to boost biodiversity, Cheltenham is getting a new community orchard.

‘Consumer trends’, including a falling ‘high street footfall’ have focused the minds at Signet Armorlite owner Ellisor.

40 jobs at risk as Signet Armorlite focuses on closure of Gloucester base

Up to 40 staff at specialist lens-maker Signet Armorlite are about to enter consultation as plans are made to close its Gloucester...

An artist’s impression of Gloucester Food Dock. Drawings by Gillespie Yunnie Architects.

Work begins on Gloucester Food Dock

Developers behind the long-awaited Gloucester Food Dock have confirmed work has begun to progress one of the city’s most exciting...

Starting this April 2021, transform your fitness in 10 weeks with The Huddle’s body transformation challenge.

The Huddle Cheltenham is helping people transform their body in 10 weeks

Get stronger, fitter and healthier in 2021 with a 10-week body transformation challenge from The Huddle in Cheltenham.

Love Actually in Concert is touring the UK and will see a live orchestra accompany the film which will be projected on a huge screen in Bath.

Love Actually in Concert is coming to the Cotswolds this Christmas

Feel-good festive film Love Actually will be projected onto a huge screen and the soundtrack played by a full orchestra, this...

Unmissable highlights