Apprenticeships could be key to Cheltenham’s economic recovery

Helping businesses understand the benefits of apprenticeships could make them a key element in Cheltenham’s recovery from the pandemic, according to the town’s economic task force.

Employers in Cheltenham are being urged to share their views on apprenticeships as the town looks at how it can deliver a sustainable economic recovery from the Covid-19 pandemic.

Cheltenham Economic Recovery Task Force (CERT) hopes its business survey will lead to an increase in the number of companies taking on an apprentice or training staff through apprenticeships.

CERT aims to better understand perceptions of the training programmes – which now cater for those starting out, through to higher and degree-level courses – and how they can better support the town’s recovery.

Tracey Crews, director of planning at Cheltenham Borough Council and the local authority’s lead on the economic recovery task force, said: ‘We know there are often a lot of misconceptions around how apprenticeships work and the benefits they offer to employers.

‘This survey is a designed to gain a better understanding of some of these perceived barriers – and to help to positively engage a wider cohort of businesses in Cheltenham in the opportunities that apprenticeships offer.’

Andy Bates, chief financial officer of Gloucestershire College and chairman of the task force’s skills sub-group said: ‘Apprenticeships will play a large role in bridging skills gaps and future-proofing our local economy for years to come.

‘I would urge all employers to get involved with the survey and help us to help you.’

The survey is open until Monday 13 September 2021, with the results used to inform the ongoing roll-out of Gloucestershire’s apprenticeship programme.

To take part in the survey CERTF Employers questionnaire, visit

This article is part of SoGlos’s #BackToBusinessGlos campaign – made possible by Hazlewoods, Aston Lark and BPE - to champion Gloucestershire businesses as the county recovers from the Covid-19 pandemic. For more information, see

By Andrew Merrell

Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Wednesday 21 July 2021

More news you might like...

Crepes, American pancakes and shakes galore – enjoy a range of sweet and savoury treats at the newest eatery to open at Five Valleys Market in Stroud.

A new creperie opens in Stroud

There’s a new pancake house at Stroud’s Five Valleys Market, serving up flipping delicious sweet and savoury crepes.

Back row player Ruan Ackermann sports the new Gloucester Rugby shirt, designed and produced by long-term partners Oxen and sporting the name of its new main sponsor, BiGDUG.

Gloucester Rugby unveils major new signing

A new headline name has been added to the shirts of Gloucester Rugby for the coming season, making for one of the biggest signings...

In its free summer exhibition, New Brewery Arts in Cirencester is inviting visitors to explore the colourful history of one of Britain’s most distinctive jewellery brands.

New Brewery Arts is celebrating 20 years of Tatty Devine this summer

Colourful British jewellery brand, Tatty Devine, is at New Brewery Arts in Cirencester this summer for an exhibition documenting...

HBD X Factory, a joint venture between UK property developer HBD and international innovation campus developer Factory, is the preferred development partner for the Golden Valley Development.

Multi-million-pound Golden Valley Development contractor has been named

Cheltenham Borough Council has announced its preferred development partner for the £400 million Golden Valley Development with...

For the second year in a row, the Phoenix Festival due to take place in Cirencester over the August bank holiday 2021 has been cancelled. Image © Lesley Andrews.

Phoenix Festival 2021 is cancelled

The Cotswolds’ free music and arts festival has been cancelled for the second year in a row, but hopes to make a return in...

Don’t miss