Fast-growing Cheltenham retailer to create 40 new jobs by Christmas

A luxury online retailer headquartered in Cheltenham expects to create 40 new jobs by Christmas as it continues to expand after an incredible year of growth.

Cheltenham-based luxury bespoke gifts business, Farrar & Tanner, is on track to reach a £10 million turnover by 2024, after a rush to online shopping saw its sales increase 190 per cent in a year.

And as we head into the traditionally busy Christmas period, the company is looking to take on new staff to cope with festive demand.

‘Last year we were thinking we would reach a £10 million turnover within five years. Now we think that 2024 is possible, maybe even 2023,’ said Matt Farrar, who co-founded the firm with business partner Richard Tanner.

‘This has pushed us forward a few years in terms of growth.’

After moving into a 6,000 square foot warehouse and office space three years ago and adding an additional 2,000 square feet to cope with demand at the height of the pandemic, it has now taken on even more space.

Pre-Christmas in 2020, the firm had just 23 staff, with up to 40 more staff members now being sought.

‘We have probably created 15 new full-time jobs since the start of Covid. And as we run up to Christmas we are looking for another 40 staff,’ said Farrar.

‘The problem is the labour market is very difficult this year and we have to be creative about that – like flyer drops across Cheltenham and advertising with University of Gloucestershire,’ he said.

Farrar & Tanner’s gift list is aimed at affluent, ‘difficult to shop for’ 40-plus males – with gifts ranging from handcrafted leather Brooks bicycle saddles and pannier bags; kitchen knife sets made by Cotswold-based Robert Welch; classic board games like chess and backgammon; gift-boxed wines; cufflinks; pocket watches; hip flasks; and vintage leather football and rugby balls – which can all be personalised, engraved or embossed.

But staffing isn’t the only challenge facing the firm.

‘There are still supply chain issues, particularly in Europe. We try to source our products from Europe, rather than the Far East and China.

‘My advice to anyone this year would be to shop early,’ said Farrar.


By Andrew Merrell


Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Wednesday 03 November 2021

More news you might like...

Cheltenham tennis player Dan Evans will be back playing at Wimbledon 2022, this summer. © AELTC/Jon Super.

The Cheltenham tennis player you can watch at Wimbledon

Cheltenham’s Dan Evans will be playing at Wimbledon: The Championship in 2022 – and here’s when Gloucestershire tennis fans...

750 children a day attend Atlas Camps during the school holidays in Cheltenham, Gloucester, Stroud and the Cotswolds – with its new Tewkesbury venue opening this summer.

Gloucestershire’s biggest kids’ camp provider opens 23rd venue

Popular holiday camp provider, Atlas Camps, is opening a brand-new base in Tewkesbury – its 23rd new venue in just 10 years...

The SoGlos networking event, staged in partnership with Cheltenham accountants Crowe, was held at Ian Coley School of Shooting.

Gloucestershire businesses gather for a networking day with a difference

Bosses from some of Gloucestershire’s most exciting companies came together to lock horns – in a friendly fashion – at a networking...

Little Amal’s visit to Cheltenham in June 2022 was supported by crowds of thousands.

Little Amal's walk in Cheltenham

Little Amal, the iconic giant puppet who walked from Syria in support of refugees, walked through Cheltenham for the New Steps,...

The Queen’s Baton Relay route through England has been revealed – and it includes Gloucestershire!

The Commonwealth Games Baton is coming to Gloucestershire this summer

The official Queen’s Baton Relay, which celebrates the Commonwealth Games in Birmingham, is passing through Gloucestershire,...

Don’t miss

Unmissable highlights