Cheltenham content marketing agency PinPoint Media is eying growth internationally following its acquisition by 'global fame making' agency, PrettyGreen.
The company, founded by Cheltenham entrepreneur Oliver Bruce, brings expertise in AI-enabled paid social, paid search and content marketing to PrettyGreen, an independent group of communications agencies specialising in PR, social, influencer marketing and experiential.
The group says the move 'unlocks exciting opportunities for both businesses, teams and clients', with Oliver Bruce continuing to lead PinPoint as CEO and retaining a 'meaningful' shareholding, while PrettyGreen now holds the majority stake.
Priding itself on 'big brand ambition' with 'a boutique soul', PrettyGreen has grown into a leading industry player since its beginnings in Red Bull's offices 17 years ago, serving world-renowned clients like Nando’s, Under Armour, Cadbury and Snapchat.
Born out of Oliver Bruce's university halls in 2013 – now operating from offices in Cheltenham, London and Manchester – PinPoint Media has progressed beyond traditional production to become a leader in AI-driven performance marketing in recent years, following the launch of its own AI tech stack which enables clients to create high-quality stills and video.
The acquisition, for an undisclosed sum, forms part of PrettyGreen's long-term growth strategy.
Mark Stringer, founder and group chair at PrettyGreen said: 'This acquisition is a clear signal of our intent to back ambitious, founder-led agencies that are redefining how marketing, performance and creative are delivered.
'Oli and the team at PinPoint Media exemplify the type of business we want to embark on new adventures with, as we execute our buy-and-build strategy.'
Oliver Bruce added: 'Joining PrettyGreen marks the beginning of a new chapter for our agency.
'Their commitment
to creativity, innovation and entrepreneurialism is deeply compelling and will
enable continued growth for our teams, greater access to talent for our
clients and an exciting opportunity to scale internationally. We are looking forward to playing our part in
global fame making.'
