Cheltenham-based global beauty brand owner SLG Brands has announced its patronage with the British Beauty Council, with the aim of bringing more than 40 years of expertise as a long-established innovator and brand incubator to the growing network of industry leaders.
The patronage comes with a mission to 'elevate the sector's contribution to the UK economy, promote sustainability and foster a more inclusive and forward-thinking future for beauty'.
The British Beauty Council, a not-for-profit organisation formed with the pursuit to solve beauty's shared current and future challenges, working to generate conversation with the government and support sector-specific trade organisations, by collaborating with various global economic, strategy and insight experts, including Oxford Economics, to value and detail the beauty industry.
In 2024, the council valued the industry at £27.2 billion, contributing around £7 billion in UK taxes with a workforce made up of — a predominantly female — 600,000 people.
SLG's managing director, Lucy Beresford, said: 'The British Beauty Council is an essential, forward-thinking and highly effective representative of the beauty industry.
'Its board, ambassadors and patrons offer a truly holistic view of our sector and are trailblazers in their own right. Our industry is a vibrant, innovative space encompassing everything from brand development and scientific formulation to advertising and logistics, playing an important role in British manufacturing.
'It includes both startups and public corporations, all contributing to a dynamic and diverse ecosystem. We look forward to playing a part in shaping the industry’s evolution and our role in its economic, environmental and consumer wellbeing impact.'
Millie Kendall OBE, chief executive officer of the British Beauty Council, added: 'It’s fantastic to welcome SLG Brands as a patron of the council.
'SLG has consistently demonstrated creative leadership across key areas of our industry — from pioneering digital influence that saw them build significant social communities, to tackling sustainability and wellbeing through brand innovation. Their passion for pushing boundaries aligns perfectly with our goals, and we’re excited to work together to help shape a more resilient, responsible and representative beauty industry.'
Since being founded in 1985, SLG has launched a range of exciting beauty brands — including the most-followed dry shampoo brand on social media, Colab Dry Shampoo, and the number two male grooming brand in the UK, Johnny's Chop Shop — from its integrated, award-winning laboratory, design studio and workspace in Cheltenham.
