National racing group The Jockey Club is expanding its partnerships with three of its longstanding sponsors, Guinness, Turners and Gloucestershire-based luxury fashion brand, Holland Cooper, with each moving to become Group Partners.
Having become the Official Fashion Partner for Cheltenham Racecourse in 2023, Holland Cooper continues to grow its relationship with the iconic sporting ground with this new expanded collaboration.
The expanded partnership will see Holland Cooper's presence enhanced at The Festival in 2026, with its boutique at The Orchard offering racegoers the chance to indulge in a 'premium fashion experience' while attending an exhilarating race day.
Additionally, Holland Cooper will sponsor the Leading Owner, Trainer and Jockey awards at the Randox Grand National Festival at Aintree Racecourse, an accolade that will further 'cement its place at the heart of British racing style'.
The news is just another highlight of another successful year for Jade Holland Cooper's brand, with other notable achievements including a feature in the SoGlos Top 100 – thanks to reaching a record turnover of £37 million to year-end March 2024 – as well as the launch of the Holland Cooper and La Boulangerie Artisan coffee van at No. 131 in Cheltenham; and the collaboration with The King’s Trust – Change a Girl’s Life Campaign, which saw Jade team up with a whole host of famous faces including Mary Berry and Jodie Kidd.
Head of partnerships at The Jockey Club, Matt Powell, said: 'We’re delighted to be expanding our partnerships with Guinness, Holland Cooper and Turners.
'We’re proud of the long-term partnerships we’ve built together, the shared passion for the sport and commitment to enhancing the experience for everyone who joins us on a race day.
'It is wonderful to see longstanding partners expanding their relationship with The Jockey Club and we look forward to working with them all across our racing calendar.'
