Hunter, the British brand best known for its iconic wellington boots, is launching its first-ever men's grooming range in partnership with Cheltenham-based SLG Brands.
Available exclusively through Boots in the UK, the new collection marks the latest development of the 170-year-old Hunter brand into lifestyle categories beyond footwear.
Founded in 1856, Hunter has expanded from its roots in rubber to offer a broader range of footwear, outerwear, bags and accessories designed for use in both rural and urban environments.
Created in partnership with SLG Brands, which was founded in Gloucestershire in 1985 and is led by Miles Dunkley alongside Lucy Beresford and Richard Buckland, the new Hunter Grooming collection includes a wash bag, manicure set, spray trio, water bottle, multi balm and eau de toilette, alongside a selection of gift sets being introduced ahead of the festive season.
Design details from Hunter's existing products have been incorporated throughout the collection, including its signature logo and wellington boot tread pattern.
The range also uses a colour palette inspired by some of Hunter's bestselling footwear, featuring Hunter Green, Navy and the brand's distinctive Hunter Red.
Designs feature the premium matte finishes and tactile materials that echo the natural rubber associated with Hunter's famous boots, too.
At the centre of the new grooming range is a signature fragrance called After Storm, inspired by petrichor, the fresh and earthy scent associated with the air after rainfall.
Henry Stupp, president, Lifestyle EMEA-India at Authentic Brands Group, which owns the Hunter brand, said: 'Hunter has long stood for craftsmanship, performance and enduring British design.
'Through our partnership with SLG Brands, we're extending the brand equity into a complementary category with an operator that brings deep expertise in beauty and personal care.
'It's another example of how Authentic accelerates iconic brands through category expansion with best-in-class partners.'
The collection is available now exclusively from Boots online.
