Petrol head TV host turned farming figurehead Jeremy Clarkson is set to welcome the UK's biggest arable farming event to his Diddly Squat Farm, as he prepares to host Cereals 2026.
Diddly Squat in Chipping Norton will make room for an expected 25,000 visitors and up to 500 exhibitors when Cereals lands in the Cotswolds on Wednesday 10 and Thursday 11 June 2026.
Jeremy has become a spearhead of the UK's farming community since purchasing Diddly Squat, with his support reaching the streets of Westminster during a major protest in February 2025.
Commenting on next year's event, he said: 'Farmers are facing so many issues at the moment and hosting Cereals is our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.
'We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.'
The event is strictly trade only, giving farmers across the country the chance to come together and discover innovative products, gain access to expert knowledge and make industry connections.
As seen on Amazon's hit show, Charlie Ireland, stressed that fans of Clarkson's Farm won't be able to attend. He said: 'We will ensure this remains a farmers’ only affair.
'Cereals has been around for years and is a major event on the agricultural calendar. That said, hosting Cereals at Diddly Squat is also a fantastic opportunity to draw some wider attention to the issues facing the farming industry.
'Away from the cameras, Diddly Squat is like any other farm in the UK and is just as vulnerable to the maelstrom of issues that batter the agricultural sector – from the weather to the political climate.
'Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation and, most importantly, find ways to do that profitably – because the two should not be separated.'
Clarkson's Farm fan-favourite, Kaleb Cooper, added that Cereals will be a great event for young farmers too, saying that he was 'lucky' to find farming early in his life and that he'd like 'more young people to feel that same buzz – whether it’s driving tractors, caring for animals or producing food'.
Tickets to Cereals 2026 at Diddly Squat Farm are on sale now via the Cereals website.
