Søstrene Grene is opening its second Gloucestershire store, at Gloucester Quays.
Hot off the heels of its successful Cheltenham opening back in 2023, the Danish lifestyle brand brings its distinctive blend of Scandinavian design and hygge-inspired shopping to Gloucester, with the new shop soon to launch on the historic docks this autumn 2025.
With products designed to inspire calm, joy and simple living, shoppers can browse a curated range of kitchenware, small furniture, seasonal decorations, gifts and craft supplies.
Customers will also be able to experience Søstrene Grene’s ‘Retail for the Senses’ concept.
Featuring soft lighting, classical music and the brand’s characteristic labyrinth-style layout, the store invites visitors to slow down and enjoy a calming, immersive experience.
The thoughtfully designed space encourages discovery, creativity and a moment of hygge with
every visit.
Mikkel Grene, group CEO and co-owner of Søstrene Grene, said: 'Gloucester Quays is another important step in our ongoing UK expansion.
'Opening this autumn, the store reinforces our commitment to bringing accessible, design-led shopping to more communities, combining Scandinavian style with everyday affordability for a wide range of customers.'
Paul Carter, asset director at Peel Retail and Leisure, added: 'Our emphasis for Gloucester Quays is to create a compelling, ‘cross-over’ destination that feels exciting every time you visit.
'The signing of Søstrene Grene is particularly special, as a sought-after brand admired across the UK – and reflects the confidence leading international names have in Gloucester Quays as a place to grow. It adds another fantastic option for our visitors and is another step forward in delivering something for everyone.'
While an official opening date is yet to be confirmed, customers can expect Søstrene Grene to open in Gloucester this autumn.
