Cult Hereford burger brand, Beefy Boys, is opening its first Gloucestershire venue in 2023 and has revealed exclusively to SoGlos that it will be at the former Bills restaurant on Regent Street in Cheltenham.
Building work on the venue starts on Monday 9 January 2023 with plans to open the doors to invited guests in February 2023 and hold an official launch ahead of the Cheltenham Festival.
The new restaurant is the third Beefy Boys venue in the country, joining its flagship venue in Hereford and second restaurant in Shrewsbury - though Gloucestershire burger fans will most likely have had their first taste from the Beefy Boys van at Gloucester Quays' Orchard Street Market.
The Cheltenham venue, which is ideally located just off the High Street and a stone's throw from the Everyman Theatre, will seat 160 covers indoors and is planning to open seven days a week from 12pm to 9.30pm.
Diners can expect the full range of Beefy Boys burgers, made using 100 per cent Herefordshire beef which is freshly ground each day and never frozen, with four different patty styles to choose from - a six-ounce thick patty; two three-ounce smashed patties; two three-ounce Oklahoma style patties, made with thinly sliced onion smashed into the beef; and the animal style patty which is sprayed with mustard during cooking.
The menu features everything from classic burgers like the Beefy Boy with crispy bacon, American and Swiss cheese, lettuce, red onion, gherkin and special sauce; dirty burgers like the PBJ Boy, with American and Swiss cheese, bacon, bacon jam and chipotle peanut butter; to speciality burgers like the Macaroni Boy, made with a mac and cheese patty, American and Swiss cheese, HPA nacho cheese sauce, bacon, lettuce and spicy chipotle ketchup and the Cowboy, which is available every Wednesday, and comes with sliced flatiron steak on top.
There are also chicken-based and vegetarian options available, with plans to introduce a Cheltenham exclusive burger inspired by local ingredients, as it does at its other restaurants - plus a partnership with DEYA Brewing Company to put a bespoke pale ale on the drinks menu, too.
Diners will be able to book a table or walk in and there are plans to offer takeaway and delivery in the near future.
Co-founder Anthony 'Murf' Murphy, who was born in Gloucester, said Beefy Boys had always been interested in opening in Gloucestershire and knew Cheltenham was where they wanted to be since contemplating opening a third restaurant - and had been looking for 'a good few years' before the right place came up, with the Regent Street restaurant 'ticking so many boxes for us.'
He said 'Cheltenham is such a vibrant place with a really good food scene' but although it is home to big chains like Five Guys and Hub Box, there isn't much in the way of burger joints, with proudly independent Beefy Boys offering something completely unique.
If you've never had a Beefy Boys burger before, Murf recommends starting with its famous double smashed patty Beefy Boy, or his personal favourite, the Oklahoma Onion Boy made animal style.
While the official opening date is yet to be announced, burger fans won't have long to wait before they can get their teeth into a Beefy Boys burger, with the official launch due to be in late February or March 2023.