Superdry Creative Centre in Cheltenham has announced that it will donate organic cotton essentials to NHS frontline workers, who would benefit from new, comfortable clothes to come home to after a long shift.
The initiative first started with donations from Superdry staff to help fund the clothing, but soon became a nationwide effort to say thank you to NHS staff who work tirelessly every day during this Coronavirus outbreak.
Julian Dunkerton, CEO of Superdry, announced he will triple any donation made through the Just Giving page, where anyone can donate via justgiving.com.
As well as this, Superdry is also pledging to donate 100,000 gloves, masks and aprons to key workers in local care homes, as well as 20,000 visors to help protect Gloucestershire’s vulnerable.
As part of SoGlos’s #InThisTogetherGlos campaign, we are sharing positive news stories from across Gloucestershire, as well as joyful photos taken by readers in our Gloucestershire Coronavirus lockdown diary. Share your stories and pictures by using the #InThisTogetherGlos hashtag.