Gloucester Rugby kick off new season with Karcher sponsorship

Gloucester Rugby has attracted the support of new commercial sponsor, Kärcher, at a time when the sport faces the most challenging environment in living memory.

At a time when the future of Gloucester Rugby and Premiership Rugby as a whole has never faced such uncertainty, the Cherry and Whites have kicked off the new 2020-21 season with a brand-new sponsorship, from cleaning product company Kärcher.

The collaboration will see Kärcher – known for its’ range of indoor and outdoor cleaning products – in key Kingsholm Stadium branding positions, as well as on both the playing and replica kit. While Gloucester Rugby and Kärcher will also be working in partnership on a range of activities and community projects over the coming year.

Kärcher is reported to have been impressed by the vision and ambition of Gloucester Rugby, as well as recognising the challenging environment professional sport faces – also extending its support to both Gloucester-Hartpury Women’s team and the Gloucester Rugby Senior Academy too.

Simon Keeping, Kärcher UK & Ireland managing director, said: ‘We are delighted to be partnering with Gloucester Rugby during these extraordinary times. We both have a long history and belief that resilience and hard work will deliver top performance. Gloucester’s vision and ambition align with the core values of Kärcher, as do the values of rugby. All of us at Kärcher look forward to an exciting season’.

Alex Brown chief operating officer at Gloucester Rugby, commented: ‘This partnership represents a great opportunity for Gloucester Rugby, Kärcher is a globally recognised brand, their products are known for being excellent, and we are delighted to be working with them going forward. We have some exciting plans in place.’


Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Wednesday 25 November 2020

More news you might like...

Graduate trainees at Gloucestershire-headquartered Renishaw’s Innovation Centre in Wotton-under-Edge.

Renishaw announces more than 180 new jobs and placements

Gloucestershire engineering giant Renishaw has unveiled scores of new graduate traineeships, apprenticeships and placements...

From afternoon teas to classic takeaways, Gloucestershire independent pubs and restaurants are offering home delivery and food collection services during the third national lockdown.

Independent Gloucestershire restaurants offering takeaway services

Third time around, tuck into a tasty takeaway, support local businesses and stay safe at home, with Gloucestershire independent...

The Holee Cowless menu launched on Tuesday 12 January 2021 for order and collection from Holee Cow in Cheltenham.

Cheltenham’s Holee Cow is launching a virtual vegan restaurant this January 2021

Holee Cowless, Cheltenham’s new virtual vegan restaurant, offers vegan burgers, hot dogs and sides for order and collection...

National Star college features in BBC One documentary Katie Price: Harvey and Me.© BBC/Minnow Films/Gr

Katie Price’s son Harvey is applying to join National Star college in Cheltenham

Katie Price and her son Harvey decided to apply for National Star after visiting the college in Cheltenham for a BBC One documentary,...

Creed Foodservice is helping the Marcus Rashford-fronted FareShare food campaign to help tackle child food poverty.

Creed Foodservice is helping Marcus Rashford’s FareShare campaign feed children

Manchester United star Marcus Rashford’s high profile campaign to feed the nation’s school children has a star player in the...

Unmissable highlights