Sunday Times International Fast Track award is not the end of ProCook's growth plans

According to Gloucester-based ProCook, a ranking on this year’s The Sunday Times International Fast Track 200, after an incredible sales period, will not be the end of its growth.

Incredible growth at retailer ProCook has not gone unnoticed at The Sunday Times, which has named the Gloucester business on its coveted International Fast Track 200.

The annual listing ranks Britain’s private companies with the fastest-growing international sales, and the online and high street retailer has won its place in the spotlight after an incredible sales period.

On track to turn over £50m this financial year, with £10 million profits, the 500-staff-strong business has also enjoyed growth of 300 per cent in international sales over the past three years.

‘This is external, independent recognition that confirms what we’ve known for a while – international markets provide huge opportunities for brands that have the ambition and grit to pursue them,’ said ProCook’s founder Daniel O’Neill, who announced in January 2021 he was also seeking an investment partner to support his vision for further international expansion.

‘We have only scratched the surface with international export and have big plans for 2021 that will see us moving into new markets, as well as expanding our presence in the countries we are already in.

‘The Sunday Times Fast Track is renowned for picking rising stars and if previous winners are anything to go by, we’re in great company.’

In March 2021 ProCook celebrates 25 years in the kitchen and dining ware market.

With own-brand stores across the UK and an ecommerce site, the brand is said to have a strong international presence in several European markets and designs, manufactures and supplies its own products.

Despite most stores being closed for the November and December 2020 lockdowns, ProCook’s total company sales reached £21m in the run up to and including Christmas 2020.

Like-for-like sales grew 132 per cent for the period, partially offset by an expected drop of 21 per cent in retail sales due to lockdown restrictions.

The brand’s store growth strategy for 2021 includes up-sizing some of its existing units to develop the in-store experience as well as testing a new concept with a cookery school.

By Andrew Merrell

Follow SoGlos on LinkedIn and sign-up to the weekly SoGlos business newsletter for the very latest Gloucestershire business news stories.

© SoGlos
Friday 19 February 2021

More news you might like...

The new community orchard at Winston Churchill Memorial Garden will help to support local wildlife and tackle climate change in Cheltenham.

A new community orchard is being planted in Cheltenham

In a bid to boost biodiversity, Cheltenham is getting a new community orchard.

‘Consumer trends’, including a falling ‘high street footfall’ have focused the minds at Signet Armorlite owner Ellisor.

40 jobs at risk as Signet Armorlite focuses on closure of Gloucester base

Up to 40 staff at specialist lens-maker Signet Armorlite are about to enter consultation as plans are made to close its Gloucester...

An artist’s impression of Gloucester Food Dock. Drawings by Gillespie Yunnie Architects.

Work begins on Gloucester Food Dock

Developers behind the long-awaited Gloucester Food Dock have confirmed work has begun to progress one of the city’s most exciting...

Starting this April 2021, transform your fitness in 10 weeks with The Huddle’s body transformation challenge.

The Huddle Cheltenham is helping people transform their body in 10 weeks

Get stronger, fitter and healthier in 2021 with a 10-week body transformation challenge from The Huddle in Cheltenham.

Love Actually in Concert is touring the UK and will see a live orchestra accompany the film which will be projected on a huge screen in Bath.

Love Actually in Concert is coming to the Cotswolds this Christmas

Feel-good festive film Love Actually will be projected onto a huge screen and the soundtrack played by a full orchestra, this...

Unmissable highlights