Partner
Nuffield Health Cheltenham Hospital | nuffieldhealth.com/hospitals/cheltenham
Sector
Health & Wellbeing | Private healthcare
The challenge
Nuffield Health is a well known and respected national brand.
On a local level, it aims to strengthen brand awareness regionally, showcasing the outstanding work being done by Nuffield Health Cheltenham Hospital across Gloucestershire and beyond.
The health specialist's goal is to reach and engage with an affluent audience through compelling, thought provoking and well-timed content, signposting Nuffield Health Cheltenham Hospital as the leading private hospital of choice in Gloucestershire.
The solution
Although the Nuffield Health Cheltenham Hospital is part of a large group, it recognises the importance of a strong local presence and chose to work in partnership with SoGlos to help them sustain awareness, promote events and increase engagement.
Its multi-functional marketing campaign with SoGlos includes year-round brand awareness display advertising across the online magazine, including in the highly targeted Health & Wellbeing section, with inclusions in the weekly Gloucestershire Lifestyle newsletter, too.
Content marketing included in the campaign, a variety of interesting interviews with medical experts, as well as patients, on diverse subjects spanning everything from women's reproductive health to holistic physiotherapy, gave SoGlos readers an honest appraisal of health experiences under Nuffield Health Cheltenham Hospital's care.
A series of advertorials provided great storytelling and signposting of everything from innovative new therapies and technologies to new service launches.
While a range of event previews let the public know about free education evenings, including demonstrations of the latest robotic advancements in surgery, encouraging them to attend.
The results and impact
The Nuffield team has appreciated the agility of the SoGlos team, adapting to the hospital's complex needs and being mindful and respectful of patients when working on interviews.
Halfway through the annual campaign, at the time of writing, we are already seeing strong numbers of views and good traction on socials. SoGlos has already achieved more than 35,000 views on display advertising and more than 6,000 views across content marketing, with more than 30,000 views achieved with social media support.
Women’s health is a hot topic, with SoGlos supporting this piqued national interest through Nuffield Health Cheltenham Hospital's campaign. Its recent interview sharing a patient's endometriosis success story, for example, resonated strongly with readers and generated more than 2,000 views alone.
Partner testimonial
'Working with SoGlos has been a fantastic experience for Nuffield Health Cheltenham Hospital. The team has been so easy to work with and SoGlos plays a fundamental part in supporting our marketing campaigns, bringing our patient case studies to life and giving our events the visibility they need to thrive. The local insight and reach of SoGlos across Gloucestershire has helped us boost brand awareness and connect with our community more effectively. We truly value this partnership and look forward to continuing to work together.'
Abi Stokes, Marketing Executive - Nuffield Health Cheltenham Hospital | nuffieldhealth.com/hospitals/cheltenham
For more information about partnering with SoGlos to promote your business, visit Partner with SoGlos and download the SoGlos MediaKit.
For expert advice from the SoGlos Partnership Hub team, call 01242 210330 or email partnerships@sopublishing.com.
