An exciting new Winter Glow event is coming to Malvern this Christmas 2021

Including a sparkling winter light trail, ice skating and Malvern’s first observation wheel, Winter Glow is coming to Three Counties Showground for festive fun this Christmas 2021.

Malvern is set to sparkle this Christmas, as Winter Glow comes to Three Counties Showground in November 2021.

Transforming the venue, just over the Gloucestershire border in Worcestershire, into a winter wonderland, this year’s event offers four festive experiences as well as a food quarter and winter bar.

First to open will be Winter Glow’s ice rink on Friday 12 November 2021, offering indoor skating on one of the region’s largest rinks – with special event dates including family-friendly Ice Princess Parties, live music sessions and Ultraviolet Glow nights.

Winter Glow’s illuminated light trail launches on Saturday 4 December 2021, where visitors can enjoy an immersive experience full of colour, light and sound, with glowing flowers, flaming gardens and a chance to capture an incredible family photo at the illuminated Cathedral Arch.

There will also be a giant observation wheel at Winter Glow, giving visitors a chance to admire stunning views from 120 feet up.

And no Christmas event would be complete without a visit to see Santa Claus himself! Hop on board the Arctic Express from Main Gate Station and journey to Santa’s cosy cabin for a personalised visit with him and his elves.

Winter Glow runs across various dates from November 2021 until January 2022 and tickets are available to book now – with a 10 per cent discount for all bookings, including personalised Santa experiences, made before Wednesday 30 June 2021.

For more information, see Winter Glow at Three Counties Showground, or to book tickets, visit

By Chloe Gorman

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© SoGlos
Thursday 29 April 2021

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