A specialist in B2B communications, Cheltenham-based marketing and PR agency, Clear B2B, confirms 'a new era' with the appointment of its brand-new managing director.
Clear B2B has been delivering PR and marketing services to major UK and international brands across key target sectors for 35 years – with industries ranging from aerospace and defence to construction and automotive.
With over two decades of industry experience, Allyson Higgins first joined the agency in 2010 as an account manager, steadily rising through the ranks to hold a director role for the past four years.
In her new role as MD, she is expected to drive Clear B2B's strategic vision and lead the agency into its next phase of 'growth and transformation'.
Allyson said: 'I’m incredibly excited to be taking on this role. Clear has been an integral part of my professional journey and I’m immensely proud of everything we’ve achieved.
'We have an exceptional team, a powerful track record in delivering results for global clients and a laser focus on the B2B sectors where we excel. I’m looking forward to a really exciting future.'
Upon Allyson's promotion, director Chris Wall will take on an expanded role, leading the agency's creative output across all client work.
His new remit will see him working closely with teams across the agency to 'elevate creative standards, inspire fresh thinking and ensure Clear B2B continues to deliver distinctive, award-winning work that drives real impact for clients.'
CEO of Clear B2B, Julie Clare, said: 'I’m absolutely thrilled for Allyson and Chris.
'Their dedication, professionalism and passion have made a huge impact to Clear over the years. Allyson's promotion is so well deserved, she’s the ideal person to lead the agency into its next phase.
'Clear B2B has grown into something very special – with passionate people and world-class clients – and I’m excited for what lies ahead.'
