Manchester United star Marcus Rashford’s high profile campaign to feed the nation’s school children has a star player in the shape of Creed Foodservice, but the Gloucestershire business remains modest about its involvement.
Getting Creed Foodservice’s managing director Philip de Ternant to brag about the business’s involvement in footballer Marcus Rashford’s campaign to feed the nation’s school children was never going to happen.
That the Gloucestershire firm has contributed thousands of pounds worth of stock so far is something it is rightly proud of, but running a fast-moving business during the current economic storm is also pressing right now.
And, for Creed, it really is not about the publicity. If it was, it would be promoting the work it has long done with foodbanks and charities in the county and beyond.
For those who have somehow missed it, Manchester United player Rashford has been the high-profile face of charity FareShare’s campaign to feed children who would otherwise be getting free school meals, but are missing out through the pandemic.
‘It started with a story the BBC ran in which we talked about the stock we had building up at our stores,’ said Mr de Ternant, explaining how Creed Foodservice got involved.
‘Marcus Rashford got in touch on social media and we followed through.’
The business gave an estimated £10,000 worth of stock to the charity – food with a short shelf life left in its hands due to the erratic market in which is currently operates.
‘We do help homeless shelters and other charities as well,’ said Mr de Ternant, but that was as much as he dwelt on the incredible generosity of the business.
By Andrew Merrell