King of the High Street George Davies to open new Cotswolds hotel

The man behind Next, George at Asda, and Per Una is opening a 10-bedroom luxury hotel in Broadway this June 2024. He says his renovation of the 17th century property will celebrate luxury, heritage, creativity — and Liverpool FC!

By Emma Luther  |  Published
George Davies is well known for bringing iconic brands to the High Street but now he's turning his attention to a new hotel in Broadway High Street.

After 30 years of living in Broadway, business icon George Davies is putting his stamp on its High Street.

He's taken over the former doctor's surgery, just up from luxurious hotel The Lygon Arms, to create the House of George.

When it opens in June 2024, it will reveal 10 luxuriously designed bedrooms and bring a top notch chef and mixologist to showcase their talents.

The brainchild behind brands like Next, George at Asda, and Per Una will celebrate his roots with a cocktail menu with a personal twist.

Guests will be able to sip on the ‘Per Una’, a nod to the successful brand he created for M&S in 2001 and ‘The Kop’, a homage to one of his greatest loves, Liverpool FC.

They'll be made by Tim Oakley, an award-winning mixologist and hospitality expert with more than 20 years experience, including a stint at Babington House and Soho House.

And food will be served up by another award-winning star; Doug Sanham who promises gastronomic innovation. 

MODA, the hotel's restaurant, is inspired by George's eclectic journey through the worlds of fashion and travel and promises a dining experience like no other.

Embracing the best of British produce alongside global influences, the menu is expected to reflect George's penchant for pushing boundaries.

Explaining the concept for the hotel, George says when guests step into House of George, they'll find themselves transported to a world where history meets bespoke elegance.

The 10 bedrooms will each have their own character that celebrates the rich heritage of the building which was built in 1657.

There'll be two ground floor accessible rooms, private parking and private dining.

At the core of House of George lies a philosophy rooted in warmth and creativity, reflecting George's decades-long commitment to fostering environments where innovation thrives.

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