Sales soar for Gloucestershire designer fashion brand

Gloucestershire's homegrown designer fashion brand, Holland Cooper, has had a record year in 2022, seeing its sales increase by nearly 50 per cent.

By Andrew Merrell  |  Published
Gloucestershire fashion label Holland Cooper has had a record year of trading in 2022.

Gloucestershire-based designer fashion label, Holland Cooper, is celebrating a nearly 50 per cent increase in sales over the last year, according to its latest figures. 

Turnover was up by 48 per cent to £22.7 million for the 12 months to March 2022, up from £15.3 million in 2021, confirming the record numbers the firm predicted back in June 2022.

'This was primarily driven from continued growth in ecommerce, both through the acquisition of new customers and increased sales from existing customers,' said Jade Dunkerton, who founded the business in 2008 under her maiden name of Holland Cooper.

'Wholesale showed strong year-on-year growth as brand awareness continues to grow. Operating profit for the year rose 25 per cent to £5 million.'

The British luxury women's clothing, footwear and accessories brand is adept at driving sales through social media, but remains committed to having a physical presence on the High Street - and it even invested in it's own new flagship boutique at Dowdeswell Park in its hometown of Cheltenham during the financial year.

Staff numbers also rose, from 42 to 46.

Dunkerton said the biggest risks and uncertainties to the future success of Holland Cooper were consumer confidence. The business, she said, continued to focus on 'maintaining cost control to mitigate the impact of the risk on profitability and to carefully manage its cashflow'.

Currency fluctuation, for a firm whose sales and purchases are made in Sterling, Euros and US Dollars, is also a significant factor.

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