BPE’s part in sale of upmarket underwear business

Upmarket underwear brand Derriere Equestrian has been sold to an ambassador for jewellery business The Wild Horse Club, thanks to the help of a Cheltenham law firm.

By Andrew Merrell  |  Published
Claire Galer left with the new owner of Derriere Equestrian, Laura Thyer.
Claire Galer (left) with the new owner of Derriere Equestrian, Laura Thyer.

According to the former owner and founder of upmarket underwear business Derriere Equestrian, it was Gloucestershire law firm BPE that made the sale of her business possible.

The corporate team at the Cheltenham law firm advised Derriere's outgoing chief executive officer, Claire Galer, on the sale to entrepreneur Laura Thyer, who is already ambassador for the brand, as well as for equestrian jewellery business, The Wild Horse Club.

Galer launched Cotswold-headquartered Derriere in 2014, as the first equestrian undergarment range in the world to sell ‘effective and stylish riding underwear that offered comfort and protection at a technical level’.

As well as running Derrier Equestrian she has also been working for Chipping Norton-based Saddlery Brands International for four years as its head of sales and marketing.

Thyer, a model, dressage rider and chartered certified accountant, began working with Derriere as an ambassador in 2015.

The couple's first met when a then 14 year old Thyer joined the British pony dressage team where Galer was working as its equine physio. 

Adam Kean, a partner at BPE, along with Angharad Doyle, an associate at the firm, and legal assistant Chelsea Silsby, advised Galer on everything from the initial plans and preparing contracts through to the final minute details of the agreement.

Kean said: ‘It’s always great to see success stories come from start-up businesses and I’m delighted we were able to assist Claire in achieving her goal. We wish both Claire and Laura the best of luck for the future.’

It is understood Galer will continue to act as a consultant for the business for the next five months and that the company is due to move its warehouse operation to Somerset.

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