EXCLUSIVE: New artisan sandwich deli and fitness studio is coming to Cheltenham

Sister brand to Rainbowls, traditional Cotswold sandwich deli, Loaf & Co, is opening in Cheltenham's thriving Montpellier this summer, offering a unique twist.

By Zoe Gater  |  Published
Foodies across Gloucestershire can get their hands on artisan produce from Loaf & Co's new deli when it opens in Cheltenham this summer 2024.

A traditional Cotswold sandwich deli is coming to the heart of Cheltenham, when Loaf & Co opens its first venue in Montpellier, this summer 2024.

Following the success of sister brand Rainbowls, which opened back in 2023, the town's newest deli aims to provide a warm, welcoming atmosphere where customers can indulge in delicious fare and enjoy a memorable dining experience, taking pride in offering a delightful collection of sandwiches, bakes, cakes, smoothies and deli treats — all crafted with great ingredients and a touch of artisanal charm.

Passionate about providing delicious food that nourishes both body and soul, whether you're grabbing lunch on the go or settling in for a relaxed meal, the menu promises something to satisfy every craving.

Owner, Jess Peters, said: 'We wanted to create a new business in Cheltenham to challenge ourselves further and provide a great space and delicious eat in or takeaway food for clients. 

'Loaf & Co will serve artisan breads and curated deli items, which I will personally select and rotate periodically. Our main unique selling point will be our sandwiches and baguettes (menu to be revealed soon). We’ll also offer our popular Rainbowls smoothies and a surprise addition to the menu that we’re sure Cheltenham will love!'

Revealed exclusively to SoGlos, Jess added: 'We’ll also be opening a studio underneath Loaf & Co called Move Studio.

'It will be a space instructors can rent for their classes. The studio will have a minimal, clean vibe, perfect for activities like personal training, Pilates and yoga and even holistic therapies. We plan to open this after Loaf & Co, and it will include an infrared sauna for clients to use.'

While an official opening date is yet to be confirmed, Loaf & Co's goal is to open before the summer is in full swing.

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