Cult doughnut and coffee shop is opening in Cheltenham

Cheltenham foodies can indulge their guilty pleasures when speciality doughnut and coffee shop, Guilt Trip, brings its decadent sweet treats to town – and its new store outside Regent Arcade is now open!

By Annabel Lammas  |  Published

There's an exciting new place for Gloucestershire foodies to get their sweet fix, with Guilt Trip's latest doughnut and coffee shop now open in Cheltenham. 

With popular shops in Worcester and Broadway already, Guilt Trip is well-known for its handmade doughnuts, killer coffee and striking motorcycle-themed décor – and it's bringing it all to Cheltenham's vibrant food scene with its brand-new store, which opened on Saturday 11 February 2023.

Customers can get their hands on its signature flavours and fan favourites like the blueberry cheesecake – a blueberry glazed doughnut filled with cream cheese and melted white chocolate – and the espresso glaze, a ringed doughnut coated in a coffee glaze and topped with Biscoff spread and Oreo crumbs.

Guilt Trip often switches its flavours up for the season, introducing special doughnuts throughout the year, but always keeps its classics in stock, as well as serving a menu of oozing toasties and piping-hot bakes.

All of its ring doughnuts are vegan-friendly, too, giving plant-based customers plenty of choice.

The new store is located in the old Harper and Cooper opticians store on Ormond Place, right outside Regent Arcade shopping centre – in a convenient town centre location for hungry locals to indulge their guilty pleasures.

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