Why Gloucestershire businesses benefit from bringing people together

Leave laptops behind and embrace meeting in person again, with 95 per cent of people believing they build better business relationships through live networking, according to the Cheltenham office of national audit, tax and advisory firm Crowe.

By Emma Luther  |  Published
Discover the benefits bringing people together in Gloucestershire can have for businesses.
Discover the benefits bringing people together in Gloucestershire can have for businesses.

While Zoom calls and Teams meetings became the norm during lockdown, businesses are now tentatively returning to in-person events – and Crowe is highlighting the benefits face-to-face networking can bring to Gloucestershire’s businesses.

The audit, tax and advisory specialist is introducing a range of networking events to connect its clients in 2022, in a bid to help them build business relationships, communicate more effectively and discover new ideas.

Studies show that participants are able to have deeper and more meaningful connections with the people they meet during in-person networking events and 95 per cent of people think face-to-face meetings are essential for long term business relationships.

Crowe believes this is because people bring their authentic selves to live events: ‘Without a phone or screen to hide behind, people integrate their personalities in a much more effective way at face-to-face networking events.’

What’s more, networkers are more likely to speak to a diverse range of people during live events, in turn sparking innovative ideas they may not usually be exposed to.

In-person business networking can also help reduce misunderstandings, as around 55 per cent of communication is conveyed through nonverbal elements such as facial expressions, gestures and posture.

Like many organisations, Crowe focuses on wellbeing for its staff with agile and flexible working policies. Client-facing teams benefit from a friendly, sociable working environment and opportunities to join in external networking with peers in other firms.

In June 2022, Crowe will host a corporate shooting day in collaboration with SoGlos at Ian Coley shooting ground just outside of Cheltenham for 40 guests.

Crowe audit and assurance partner Chris Mould said: ‘We are delighted to be running face-to-face events again in 2022. The shooting event with SoGlos is our third networking event in the region this year since the removal of pandemic restrictions, with more planned. Like many others, we are a people business. Talking to business owners and their teams at live events is a big part of what we do.’

Events assistant Georgie Martin from Ian Coley said: ‘Clay shooting solidifies the bond between colleagues. Whether you win or lose, what’s important is the experience you have all shared together. It is the perfect mix of fun and competition which really boosts a personal sense of achievement and a shared one as part of a team.’

In partnership with Crowe  |  crowe.com

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