The new logo has been released as part of a new scheme of redevelopments at the club.
The new design retains the famous Gloucester Rugby icon of a lion but also incorporates a number of elements which represent both the club’s heritage and future.
Stephen Vaughan, the club’s CEO said: ‘It became clear that our current logo did not fully portray our ambition for the club and we needed a more contemporary logo that reflects the traditional elements of Gloucester Rugby.
‘We now have a Master brand that does that really well and will support our ambitions for the future. The name of the club was never in question and we remain Gloucester Rugby.’
Introducing the new Gloucester Rugby home kit. A new look, inspired by one of the club's most popular looks with a new logo, for a new era#WeAreGloucesterRugby pic.twitter.com/ISM6KOHINK
— Gloucester Rugby (@gloucesterrugby) May 15, 2018
New art work will gradually be introduced across the club’s Kingsholm Stadium in time for the start of the 2018/19 season.
For more information see Gloucester Rugby, call 0871 871 8781 or visit gloucesterrugby.co.uk directly.
