Meet Santa, journey through a stunning light trail and skate on the largest covered ice rink in the West Midlands at Winter Glow 2024

Experience the magic of Winter Glow 2024 at the Three Counties Showground in Malvern, with an enchanting array of festive activities for all ages, from sparkling light trails and ice skating to crazy golf and the chance to meet Santa โ€” it's a celebration filled with festive cheer!

By Kaleigh Pritchard  |  Published
For a bumper Christmas bonanza, head to the Three Counties Showground in Malvern for Winter Glow 2024.

Lighting up Three Counties Showground in Malvern once again, Winter Glow brings an array of festive activities and magical experiences for jolly visitors as it returns for the 2024 festive season.

This yearโ€™s event promises even more sparkle, with an extended dazzling light trail, the largest covered ice skating rink in the south west, a fairground and the chance for the whole family to meet Santa โ€” those with paws included...

Personalised Santa's Grotto experience in Gloucestershire

Returning to spread joy to children and families across Gloucestershire and beyond, the Santa's Grotto at Winter Glow offers an immersive adventure into a winter wonderland that won't be easily forgotten.

Santa and his two elves, Tinker Toymaker and Frosty Wanderer are welcoming groups of up to eight merrymakers to enjoy a personalised experience that includes a visit to Mrs Claus's warm and cosy bakery, a look around the toy workshop and a stroll through the winter village, all before a meet and greet with the main man himself.

The largest covered ice skating rink in the West Midlands

Test out those skating skills at the region's largest covered ice skating rink!

Whether you're a hanging on for dear life type of skater or launching yourself across the rink and hoping for the best is more your style, everyone is welcome to step onto the ice, underneath the twinkling lights and giant snowflakes, accompanied by all the festive musical favourites.

Christmas light trail in Gloucestershire

A highlight for many reasons, the Christmas light trail at Winter Glow is what Instagram dreams are made of โ€” and this year promises a display that's bigger, brighter and sparklier than ever.

The renowned light trail takes on a brand-new theme for 2024, introducing 'The Light Guardians' to families visiting from near and far. Designed and created by local artists, the trail is a dazzling adventure that's sure to put you in the festive mood.

Plus, it's the only light trail in the region to allow dogs!

UV Glow crazy golf in Gloucestershire

Mini golf lovers and ravers are in luck this yuletide season as Winter Glow launches its brand-new glow-in-the-dark activity.

With 18 holes of neon fun to be tackled, challenge friends and family members to a game on the course and look out for plenty of cheeky elf-themed surprises along the way.

Santa Paws

Families don't just come in human form anymore, playful pooches can also get in on the action at Winter Glow 2024, as Santa Paws is back by popular demand.

The unique dog-friendly meet-and-greet with Santa is the quintessential experience to get tails wagging while also receiving an adorable photo keepsake to hold close for years to come.

Winter Glow opens from Friday 22 November until Tuesday 31 December 2024 at the Three Counties Showground in Malvern. Tickets can be purchased for each individual activity via winterglow.co.uk.

Event

Winter Glow 2024

Dates

Friday 22 November to Tuesday 31 December 2024

Times

Timings vary for each festive activity

Admission

Ticket prices vary depending on the festive activity booked

In partnership with Tarren Production  |  winterglow.co.uk

More on Tarren Production

More from Family