Borough council in Gloucestershire appeals to change its name

In a rare move for a local authority, whether borough, district or county-wide, a Gloucestershire borough council wants to change its name — and is asking for feedback from residents and businesses to support its appeal.

By Sarah Kent  |  Published
Tewkesbury Borough Council hopes its new name will better represent the entire area of Gloucestershire it serves.

In a first for the county, councillors from Tewkesbury Borough Council are appealing for a name change. 

They feel that the current name doesn't best represent the area it serves and are suggesting a name change to 'North Gloucestershire Borough Council' in a move that will be 'more inclusive' of the whole area.

Councillors believe that the new name will better cover not just the town of Tewkesbury, but also the surrounding and quite far-reaching areas of the borough, including Winchcombe, Bishop's Cleeve, Highnam, Minsterworth, Brockworth, Churchdown, part of Hucclecote and Shurdington.

And to help support the new name proposal, councillors are now appealing to residents and local businesses for feedback in the hope of gaining constructive comments that will support their consultation. 

Councillors would like to hear of any benefits to or issues with the proposed name change that they may not have considered — and all will be presented to a full council meeting of Tewkesbury Borough council members in July 2024.

Several new logo designs have also been created showcasing the new name, with residents are invited to pick their favourites.

Tewkesbury Borough Council leader Richard Stanley said that the council had a good and strong option in renaming the council 'North Gloucestershire Borough'.

The consultation on the name change is open for comments until Friday 28 June 2024, with councillors taking their proposal to a full council meeting soon after — a final decision will be announced over the summer months.

Any residents, businesses and local organisations wanting to give their opinions and views should visit Tewkesbury Borough Council's website and participate in the open survey.

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