At a time when the future of Gloucester Rugby and Premiership Rugby as a whole has never faced such uncertainty, the Cherry and Whites have kicked off the new 2020-21 season with a brand-new sponsorship, from cleaning product company Kärcher.
The collaboration will see Kärcher – known for its’ range of indoor and outdoor cleaning products – in key Kingsholm Stadium branding positions, as well as on both the playing and replica kit. While Gloucester Rugby and Kärcher will also be working in partnership on a range of activities and community projects over the coming year.
Kärcher is reported to have been impressed by the vision and ambition of Gloucester Rugby, as well as recognising the challenging environment professional sport faces – also extending its support to both Gloucester-Hartpury Women’s team and the Gloucester Rugby Senior Academy too.
Simon Keeping, Kärcher UK & Ireland managing director, said: ‘We are delighted to be partnering with Gloucester Rugby during these extraordinary times. We both have a long history and belief that resilience and hard work will deliver top performance. Gloucester’s vision and ambition align with the core values of Kärcher, as do the values of rugby. All of us at Kärcher look forward to an exciting season’.
Alex Brown chief operating officer at Gloucester Rugby, commented: ‘This partnership represents a great opportunity for Gloucester Rugby, Kärcher is a globally recognised brand, their products are known for being excellent, and we are delighted to be working with them going forward. We have some exciting plans in place.’