Gloucestershire entrepreneur heads to Las Vegas to pitch for huge investment

The founder of a local laundry detergent brand is in the running for a share of a £5 million investment from beer giants, BrewDog.

By Kaleigh Pritchard  |  Published
Tallow + Ash founder and CEO, Ciara McGurk, has secured a place in the top five of an international investment competition.

Businesswoman Ciara McGurk is jetting off to Las Vegas to pitch for the chance to win a life-changing investment for her eco-conscious laundry detergent brand, Tallow + Ash.

McGurk, who was born and raised in Gloucester, has made it to the final five in a competition launched by BrewDog CEO and co-founder, James Watt.

The Next Unicorn competition sees contestants campaign on equity crowdfunding site, Crowdcube, to win a share of £5 million to be injected into their business.

The investment model aims to create the next generation of 'unicorns,' to follow in the footsteps of BrewDog in reaching a landmark billion-pound valuation.

This unique approach to investing allows members of the public to invest in the chosen brands and businesses alongside Watt, pound for pound, offering the chance to be a part of a business's success story.

More than 750 entrants were considered and then shortlisted down to 20 by a carefully selected panel. The final five are heading for the bright lights of Las Vegas in June with the hopes of securing the ultimate prize of an investment — a minimum of £100,000 is guaranteed for each of the winning businesses.

Watt said: 'It has been amazing so far — it's so brilliant to see so many fantastic entrepreneurs and outstanding businesses.'

£1 million will be given to three successful businesses, with a further £4 million to be unlocked as and when the winning businesses reach certain milestones in their entrepreneurial journeys.

Tallow + Ash is due to officially launch on Friday 23 June 2023, with six laundry shampoos and conditioners in a range of perfume-inspired scents. The formula is vegan and cruelty-free, with no sulphates, dyes or harsh chemicals, making for a cleaner wash and a healthier planet.

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