Multi-million investment sees Cotswolds firm Wildlife World go global

Wildlife product designer and manufacturer, Wildlife World, based in Chavenge near Tetbury, is expanding internationally thanks to a seven-figure cash injection.

By Emma Luther  |  Published
Wildlife World founder Norman Sellers aims to support even more wildlife across the UK and Europe with his range of sustainable products.

Cotswold-based company Wildlife World has secured a significant investment to help it tackle global demand for its wildlife products, made near Tetbury.

Receiving an undisclosed seven-figure sum from HSBC, the investment will help to fund a huge increase in its exports to Europe and beyond over the next year — and will see three new jobs created, too.

Founded in 2004, Wildlife World helps to conserve species and their habitats with natural products designed to protect, feed, and water wildlife.

Popular items include its bird nest boxes, feeders, bee hotels, hedgehog houses and bat boxes.

Founder of Wildlife World, Norman Sellers, said: 'It’s been great to begin our international expansion plans. Conservation is at the very heart of what we do, and this business growth means we have the opportunity to support even more wildlife across the UK and Europe with our range of sustainable products.'

Wildlife World also sells its range to the United States and works closely with a range of European conversation organisations including the RSPB, National Trust, Bat Conservation Trust and Buglife. It is anticipating a 20 per cent increase in turnover over the next 12 months.

David Butler, area director for business banking in the south west at HSBC UK, added: 'It’s been a pleasure to support Wildlife World’s expansion. From planting native hedgerows to using recyclable cardboard for packaging, Sellers and the team have a clear passion for conservation and sustainability. They have demonstrated a commitment to this cause, and a drive to design innovative products. We look forward to supporting their journey.'

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