Stroud businesswoman becomes fresh face of global brand

A businesswoman from Stroud is becoming the face of global network the Women's Business Club, after winning its 2024 photography competition, The Real Women Campaign.

By Chloe Gorman  |  Published
Dionne Popplestone, an executive virtual assistant from Stroud, is the new face of global network the Women's Business Club. Image © Liv Pix Photography and Creations.

Gloucestershire businesswoman, Dionne Popplestone, is becoming the face of global business network, the Women's Business Club, for 2024.

The executive virtual assistant from Stroud won its photography competition, The Real Women Campaign, this February 2024, which will see Dionne become the official face of the club for this year. 

Dedicated to supporting and empowering women in the business community, the Women's Business Club doesn't use stock images and instead features real businesswomen in all of its marketing materials — with The Real Women Campaign encouraging businesswomen from all over the world to enter their photos for the chance to win a marketing and PR package worth £3,000 for themselves and their photographer. 

Dionne's portrait, which was taken by Newent-based Liv Pix Photography and Creations, was selected as the winning photograph from this year's competition, with seven other finalists also set to feature in the club's marketing materials throughout the year. 

The competition asks women to 'showcase their authentic selves in various settings' with CEO of the Women's Business Club, Angela De Souza, saying: 'This competition holds a special place for me as I enjoy working with these ‘real women’ photos in our marketing. We are committed to highlighting the diversity and authenticity of women in our community. Their photos will not only receive due credit but will also be tagged wherever possible, ensuring maximum exposure for the businesswomen.'

The win is especially important to Dionne as a Black businesswoman, adding: 'To be chosen to represent the Women's Business Club means the absolute world to me. If only one Black female can take inspiration to start their own business from my win, then that means I have made a difference.'

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