Gloucester Brewery becomes latest location for cult doughnut brand

Cult Cheltenham coffee and doughnut shop, Guilt Trip, is heading to Gloucester Brewery, taking over its TANK bar and restaurant this March 2024.

By Dylan Robertson  |  Published
Guilt Trip is coming to Gloucester in March 2024 and is popular for its huge range of flavoured doughnuts, including five vegan options.

Gloucester Brewery has announced a unique partnership with doughnut and coffee shop, Guilt Trip, bringing a fusion of live music and sweet treats to Gloucester Docks.

The partnership will see TANK bar and restaurant transformed into a coffee shop during the day, selling a range of hot and cold drinks — as well as a wide range of food options — including Guilt Trip's famous doughnuts.

Customers can enjoy a sweet treat at Guilt Trip during the day, before it is transformed into a bustling evening venue, with live entertainment, local beer, cocktails and food served every night from Thursday to Sunday.

Oli Monks, director of Guilt Trip said: 'We are incredibly excited about bringing the Guilt Trip experience to Gloucester. This partnership allows us to expand our unique offerings and create a welcoming space for all ages.'

Gloucester Brewery will become Guilt Trip's flagship location and second shop in Gloucestershire, with the other in Cheltenham. It also has two shops just over the border in Worcester and Broadway.

Some of TANK's events will be relocated to the brewery's Warehouse 4 to accommodate Guilt Trip, including the TANK Monday Quiz, as well as Wednesday Acoustic.

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