Introduced in 2018 as a fresh new celebration of Gloucestershire's thriving lifestyle sector businesses, SGGLA quickly caught the the county's attention and has grown year on year as the awards to enter, support and sponsor — with its exciting readers' voting phase and unique new venue in which to celebrate the winners each year.
To ensure the development of the awards and provide opportunity for businesses of all shapes and sizes to gain recognition, SGGLA 2024 will feature an important new element, with SoGlos readers voting for their favourite shortlisted businesses to determine the finalists across all categories, before the finalists are reviewed by a panel of 20 judges, made up of representatives from our diverse selection of category partners, to carefully consider entries in full and decide on the ultimate winners and highly commended businesses.
'We have listened carefully to feedback and recognise that some businesses in the running for the SGGLAs have much larger customer bases than others, so have a bit of an advantage when it comes to the public voting phase. So, by introducing a full judging panel element to complement SoGlos readers' votes, all entries can be considered on a level playing field, with particular attention paid to their recent successes,' explained SoGlos managing director, James Fyrne.
'Every year our prestigious line-up of category partners include leading businesses from a range of sectors, headed up by individuals who are passionate about supporting Gloucestershire's important lifestyle sector businesses, so it's a great way for them to show even more support for the county and add more credibility to the awards.'
A limited number of SGGLA partnership opportunities are now available for 2024, and businesses can find out more by contacting the SoGlos Partnerships Hub team at firstname.lastname@example.org.
Details of 2024's SGGLA venue is still to be revealed, in previous years it has included:
SGGLA 2018: Blackfriars Priory
SGGLA 2019: Gloucester Cathedral
SGGLA 2020: Held virtually through Facebook Live during the pandemic
SGGLA 2021: Cheltenham Ladies' College
SGGLA 2022: DEYA Brewing Company
SGGLA 2023: Dunkertons Organic Cider
With an even more vigorous entry, voting and judging process planned for the years ahead, SGGLA finalists, highly commended businesses and winners can be confident they have truly earnt the accolade of being crowned the best of the best in Gloucestershire.
To find out more about SGGLA, visit soglos.com/lifestyle-awards.