Wednesday 24 July 2019

Cheltenham Racecourse expert insight: How to dress for The Festival™ Presented by Magners

With just a few weeks to go until The Festival™ at Cheltenham Racecourse, it's the perfect time to find an outfit for the occasion. Speaking to image consultant, Kate Evans, SoGlos found out what to wear for the biggest racing meet of the year.

World-class entertainment and a definitive highlight in Gloucestershire’s calendar, Cheltenham Festival and Gold Cup is back for another year from Tuesday 12 to Friday 15 March 2019.

With the weather being on the chilly side, we spoke to image consultant and coach, Kate Evans about what to wear for a week of racing, how to be both warm and stylish, and what to wear on Ladies’ Day.

With 15 years’ experience under her belt, Kate Evans works with individuals, fashion brands and companies to help people look and feel their best.

For more information about Cheltenham Festival and Gold Cup, visit thejockeyclub.co.uk directly.


Is there a specific dress code for The Festival?

There is a dress code in the sense that there’s a style that a lot of people wear. But you don’t have to wear that. There are two camps: there’s the tweed camp and then there’s the going to a party camp.

The tweed camp is quite a traditional style, then there’s the party outfits where people really, really glam up. There’s also people who look very flamboyant and they look amazing.

How can you look stylish and feel warm at the same time?

Thermals, thermals, thermals! They’re not sexy but they deliver. They’re really easy to get. Always get some thermals because no one knows you’ve got them on.

My biggest piece of advice is about getting a good coat because it’s so cold at the racecourse. A good coat in a wool or cashmere which is lined is going to be practical to keep you warm and can be stylish too.

Where do you think the best shops are for picking up things for The Festival?

Roxtons are very good for some beautiful and elegant pieces. You could go to Bodega, which is great and they do beautiful coats – they do great hats as well.

Keith Scarrott does incredible shoes and boots. You could go to Beatrice von Tresckow and get a stunning coat. Vinegar Hill is also great and they have some really lovely things.

Is there a different dress code for Ladies’ Day?

I think women often dress for women more than they do for men. On Ladies’ Day, it’s very much about getting together with your girl friends and getting dressed up. I would say there’s a bit more of a fashion vibe.

Although some men really go to town on their outfits. Some of them, you can tell, love the dressing up element of it. For me, for Ladies’ Day, my style choice is a really lovely fitted coat.

What do you expect to see a lot of at this year’s Festival?

A lot of colour. Some really bold colours and there’s still a lot of leopard print around. There’s a lot of yellow coming in this season, bright blue and some really vibrant greens too.

Those kinds of styles might not be in formats that are warm enough for the races, so you might just want to do touches of them like a nice bag.

What advice would you give to someone who’s never been to races before?

I’d wear a good coat that’s warm, make sure your shoes are comfortable. Just stick with what you feel comfortable in. Don’t feel you’re in a fashion parade, just go and have a really nice day.


For more information about Cheltenham Festival and Gold Cup, visit thejockeyclub.co.uk directly.

To find out more about Kate Evans, visit kate-evans.co.uk directly.

© SoGlos
Monday 11 February 2019

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