Monday 13 July 2020

EXCLUSIVE: Beards Diamond Rush is back for 2019

The legendary Beards Diamond Rush is back for 2019, giving treasure hunters the chance to find nine diamonds worth £1,000 each – with a tenth diamond to be found online exclusively with SoGlos.

Launching for a milestone fifth year, the famous Beards Diamond Rush is back for 2019, with the luxurious treasure hunt set to take place in Cheltenham on Sunday 14 July 2019.

Nine diamonds worth £1,000 each will be hidden across the town and surrounding areas, as treasure-seekers race against time to get their hands on a very special prize. While this year will also see a tenth diamond up for grabs through an online treasure hunt, exclusively with SoGlos.

The Beards Diamond Rush has been expanded further out into Gloucestershire for 2019, and the dazzling diamonds worth £10,000 have been donated by the historic Cheltenham-based jeweller to raise funds jointly for Maggie’s Cancer Care Centre and the Motor Neurone Disease Association.

Beards’ managing director, Alex Rose, said: ‘We’re thrilled to be able to bring back the Beards Diamond Rush for a fifth year and to raise money for two incredible charities.

‘It’s always great to watch treasure seekers frantically dart across Cheltenham in a bid to find one of the diamonds, but it’s an even greater feeling when we manage to smash our charity fundraising target.’

‘Our chosen charity has always been Maggie’s but this year we are also rais¬ing money for the MND Association as a local business man, Mark Morris, who owns The Flower Man which has a stand outside our Cheltenham store, has sadly been recently diagnosed with MND and we want to raise money for his charity of choice, the MND Association, which provides support for those affected by MND.’

‘Because of this we want to make this event even bigger and better than ever before so we can raise as much as possible for these two amazing charities.’

The 2018 Beards Diamond Rush saw Cheltenham buzzing with people hunting for diamonds and, over the years there have been multiple proposals made by those taking part, using the diamonds that they were lucky enough to find.

To take part in the hunt for the nine physical diamonds, treasure maps will be available to purchase at £10 each from Friday 14 June 2019. These will direct people to a general vicinity where they will be able to start searching on Sunday 14 July 2019.

‘Clue Makers’ dressed in charity-branded T-shirts will also be stationed at strategic points across Cheltenham and Gloucestershire on the day, offering additional clues to hunters for a £5 donation.

To take part in the SoGlos-exclusive online treasure hunt to win the tenth diamond, visit between 10am on Monday 8 July 2019 to midnight on Sunday 14 July 2019 for the exact details of how to take part.

You can also follow the event’s progress via Beards’ social media accounts, including and, while the event hashtag will be #BeardsDiamondRush.

For more information visit

© SoGlos
Wednesday 05 June 2019

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