SoGlos is launching a dedicated new Gloucestershire Sport section this September 2026, with a distinctly SoGlos approach to covering the teams, clubs, events, activities and sporting opportunities that matter to people across the county.
With participation at the heart of its editorial approach, the new section will focus less on traditional match reporting and more on inspiring our audience to experience the action for themselves – making it easier to discover what to watch, where to go, what to try and how to take part.
The launch marks a natural evolution for SoGlos, which has been celebrating Gloucestershire's sporting life since launching in 2007. Now, as part of the continued development of our editorial output, that coverage is being expanded and brought together in one dedicated destination for the first time.
‘Sport plays an important role in life in Gloucestershire – from the thousands of fans supporting our professional teams to the clubs, events and activities that bring people together in communities across the county – and we know there is a strong appetite among our audience to experience more of it,’ Michelle Fyrne, SoPublishing CEO, said.
‘We’ve covered local sport throughout SoGlos’s 19-year history, so creating a dedicated home for it is a natural next step. But, importantly, we’re not trying to replicate the traditional sports desk.
‘Our approach will be curated and distinctly SoGlos. There are already excellent sources for scores, results and minute-by-minute reporting. Our role is different – to use our local knowledge, editorial expertise and understanding of our audience to help people discover the experiences and opportunities most relevant to them.
‘That could mean experiencing the atmosphere of a live match, trying a new activity, entering an event or discovering an exceptional grassroots club on your doorstep. Ultimately, we want our coverage to bring people closer to the action and make participating in Gloucestershire’s sporting life as accessible as possible.
‘We’ll celebrate the county’s biggest teams while also shining a light on the community clubs, people, events and opportunities that deserve a wider audience.’
The launch follows the introduction of SoGlos's dedicated Community section in May 2025, which has since become an integral part of its local coverage. SoGlos Sport represents the latest evolution of the independent media brand's editorial offering as it continues to develop around the interests and needs of its growing Gloucestershire audience.
SoGlos Sport launch
Officially launching on Monday 7 September 2026, the new Sport section will provide a dedicated destination for readers looking for inspiration on what to watch, experience and try across the county.
SoGlos journalists will be expanding the brand's coverage with new features, interviews, news and events – all selected for their relevance and value to our Gloucestershire audience – including:
Big teams and world-class spectator sport
Bringing fans closer to Gloucestershire's biggest teams, including Gloucester Rugby, Gloucester-Hartpury, Cheltenham Town FC and Forest Green Rovers – we will be covering key fixture dates, major events, behind-the-scenes stories and inspiration for experiencing the action in person.
From Cheltenham Racecourse, the Home of Jump Racing and host of the internationally renowned Festival and Cheltenham Gold Cup, to the chance to watch some of the world's leading snooker players competing at the British Open, SoGlos will help audiences discover the big sporting occasions worth experiencing first-hand.
Ways to get active in Gloucestershire
Making it easier to discover opportunities to get active – from running, cycling and swimming to golf, padel, outdoor adventures and activities readers might never have considered trying before.
Grassroots clubs and communities
Shining a spotlight on the local clubs, teams, coaches, volunteers and individuals doing exceptional things across Gloucestershire – while helping readers discover opportunities to join, support and participate themselves.
Local sporting events and experiences
Showcasing the events worth putting in your calendar and experiencing across the county – whether that's entering a local 10k or half marathon, taking part in a sporting challenge for charity, or attending one of Gloucestershire's major sporting occasions.
That includes the centuries-old Cotswold Olimpick Games and its World Shin-Kicking Championships, as well as the world-famous Cheese-Rolling – celebrating the experiences that make Gloucestershire's sporting calendar quite unlike anywhere else.
Sporting people and stories
Introducing the sportspeople, personalities and rising talent worth knowing about, alongside remarkable stories of achievement from across the county.
Discover SoGlos Sport
Visit soglos.com/sport to explore the new Sport section from Monday 7 September 2026.
For businesses and organisations interested in reaching SoGlos's engaged Gloucestershire audience through the new Sport section, email partnerships@sopublishing.com or call 01242 210330.
