Cheltenham's beauty and wellness scene continues to flourish, with new businesses increasingly focusing on specialist expertise and personalised experiences rather than one-size-fits-all treatments.
The latest addition is Smoothie Studios, a newly renovated laser hair removal clinic on Rodney Road dedicated exclusively to helping clients achieve long-term results in a calm, welcoming environment.
Founded by Tabitha, the business has been designed around a simple idea: creating a more personal and comfortable experience for people considering laser hair removal.
A specialist approach in the heart of Cheltenham
While many beauty clinics offer laser hair removal alongside a long list of aesthetic treatments, Smoothie Studios has chosen to focus solely on laser hair removal.
For clients, that means appointments centred entirely around their individual needs, with consultations, treatment plans and aftercare tailored to each person rather than following a standardised approach.
Located at 41 Rodney Road, the new studio takes pride of place in a beautifully renovated Regency townhouse, with a convenient town centre location, making it easily accessible for clients across Cheltenham and Gloucestershire.
As demand grows for treatments that save time and simplify busy lifestyles, Smoothie Studios is positioning itself as a destination for those looking for a more bespoke experience.
Designed to feel calm, modern and welcoming
Following an extensive refurbishment, the studio has been transformed into a bright, contemporary space designed to put clients at ease from the moment they arrive.
Clean interiors with relaxing Farrow and Ball shades and modern finishes give a relaxed atmosphere that thoughtfully creates an environment that feels professional without being clinical, helping to make treatments feel approachable and comfortable.
That attention to detail extends beyond the design of the space itself. Appointments are intentionally unrushed, giving clients plenty of opportunity to ask questions, discuss concerns and feel fully informed throughout their treatment journey.
It's an approach that reflects a growing shift within the wellness sector, where experience and personal service are becoming just as important as the treatment itself.
Putting personalised care first
At the heart of Smoothie Studios is a commitment to tailoring treatments around every client.
Each journey begins with a consultation and patch test, allowing treatment plans to be developed according to individual skin and hair characteristics, as well as personal goals.
For founder Tabitha, creating that level of personalised care was one of the key motivations behind launching the business.
By specialising exclusively in laser hair removal, she has been able to build a service focused on expertise, attention to detail and helping clients feel confident throughout the process.
Building a community around confidence
Beyond treatments, Smoothie Studios is also focused on creating lasting relationships with clients.
As well as a 50 per cent off launch offer to give new customers the opportunity to try the new business, Smoothie Studios has also introduced loyalty rewards and a refer-a-friend scheme designed to thank returning customers and encourage a sense of community around the brand.
It's a philosophy that reflects the studio's wider focus on long-term client relationships rather than one-off appointments.
A fresh addition to Cheltenham's beauty scene
As Cheltenham continues to strengthen its reputation as a destination for wellness, beauty and lifestyle experiences, Smoothie Studios brings a specialist offering to the town centre.
Combining a boutique setting with a personalised approach and a clear focus on client care, the studio offers something distinctive within the local beauty market.
Whether clients are exploring laser hair removal for the first time or searching for a more tailored experience, Smoothie Studios is a welcome new addition to Cheltenham's growing self-care scene.
For more information, to take advantage of the 50 per cent off offer or to book an appointment, visit smoothiestudios.co.uk.
You can also follow Smoothie Studios on Instagram.
